{"id":1113,"date":"2019-02-10T15:55:27","date_gmt":"2019-02-10T15:55:27","guid":{"rendered":"https:\/\/www.autobei.com\/autoreports\/?post_type=product&#038;p=4645"},"modified":"2025-04-26T15:33:48","modified_gmt":"2025-04-26T10:03:48","slug":"strategy-to-win-the-indian-two-wheeler-market-battle","status":"publish","type":"post","link":"https:\/\/www.autobei.com\/autoreports\/two-wheeler\/strategy-to-win-the-indian-two-wheeler-market-battle\/","title":{"rendered":"Strategy to win the Indian Two Wheeler Market battle"},"content":{"rendered":"<p>ACG is having key expertise in Automotive Business Consulting. We provide end to end consulting service. Key highlights of our customized\u00a0consulting services:<\/p>\n<p><strong>Promotion strategy:<\/strong><\/p>\n<ul>\n<li>The media planning process, Media mix strategy, and tools to measure\u00a0the effectiveness, Calculation of ROI, Factors &amp; Parameters which affects the decide media mix, Business Models<\/li>\n<\/ul>\n<p><strong>Dealership Management<\/strong><\/p>\n<ul>\n<li>Dealership management &#8211; Model and OEMs wise margin and incentive, Market intelligence about the deciding parameters? T&amp;C to provide incentive. &#8211; Internal regulation to assign a new dealer, Dealership customer interaction experience<\/li>\n<\/ul>\n<p><strong>Pricing strategy<\/strong><\/p>\n<ul>\n<li>How to decide pricing policy e.g. the same mark-up based on production cost, set strategic model with high margin<\/li>\n<\/ul>\n<p><strong>OEM wise After sales and Support and Strategy Analysis:<\/strong><\/p>\n<ul>\n<li>After the Sales Business model and margin analysis of service and Spare parts<\/li>\n<li>Customer expectation<\/li>\n<\/ul>\n<p><strong>Product Mix and Portfolio Analysis &#8211; Motorcycle &amp; Scooter<\/strong><\/p>\n<ul>\n<li>Top Models Trend and Forecast<\/li>\n<li>Market share and product mapping to customers<\/li>\n<li>Price and mapping with specs, features, and customers<\/li>\n<li>Product Life cycle<\/li>\n<li>Pre and post-buy brand experience<\/li>\n<\/ul>\n<p><strong>Marketing Mix Strategy<\/strong><\/p>\n<ul>\n<li>Sales and Aftersales Marketing strategy<\/li>\n<li>Digital Marketing Analysis<\/li>\n<li>Nature of spending<\/li>\n<\/ul>\n<p><strong>Brand Management and customer<\/strong><\/p>\n<ul>\n<li>How to\u00a0create a brand perception, Pre and Postpurchase brand experience<\/li>\n<li>Road map to create a brand image<\/li>\n<li>How to make customer and product segmentation<\/li>\n<li>How to use digital platform for dealers, Customers, and Financiers<\/li>\n<li>Create customer loyalty and brand advocacy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Detail Indian Two Wheeler Industry Analysis<\/p>\n","protected":false},"author":1,"featured_media":1114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,16,14],"tags":[1468,1180,1058,1469,1371],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bike","category-scooter","category-two-wheeler","tag-indian-two-wheeler-entry-strategy","tag-indian-two-wheeler-industry-analysis-2018","tag-indian-two-wheeler-industry-market-share","tag-two-wheeler-industry-in-india-pdf","tag-two-wheeler-market-share-in-india-2018"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategy to win the Indian Two Wheeler Market battle<\/title>\n<meta name=\"description\" content=\"Strategy to win the Indian 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