Two Wheeler

Indian Two Wheeler Pricing Analytics

Making a pricing decision is one of the most complex tasks because it can affect the company’s future. Pricing update is a dynamic and continuous process. Several factors need to be considered while taking the pricing decision. Would you like to know what happens when you change 1% price of your Scooter and Motorcycle on Sales, Profit, Revenue, Competitors’ price points, Customer segments, Sales Forecast, Brand Strategy, Brand perception, and so on?

ACG has created a Monthly real-time Pricing Analytics dashboard with more than 20 product attributes, Market dynamics, Willingness to pay, competitor landscape, segment migration, price elasticity, and other external and internal factors. This Analytics is created based on data at the Brands, Models, and Variants levels. We converted the high complexity into easy-to-navigate dashboards.

We built a simulation environment that turns this complexity into user-friendly Pricing Analytics. This dashboard helps to test, validate, and challenge before taking the final decision on pricing.

Indian Two-Wheeler Pricing Analytics Covered:

Variants: 300+
Models: 140+
Brands: 25+
Electric and ICE

We’ve observed that pricing decisions are based on competitors’ prices, costs, or the Value provided by the respective OEMs. Now your pricing decision is showing the live impact. For example, what happens if the price of our Scooter or motorcycle increases by 2% in the next pricing review cycle? It takes months, a large team, but it ended on a gut feeling.

Some of the questions that give answers within a minute:

If Hero cuts Splendor Plus by 5% to defend against the closest competitor’s model launch, what happens to Hero’s total OEM share versus Honda?
Where is the most defensible price point for a new 125cc scooter from a Tier 2 OEM entering the market?
At what price does the Ather Rizta Z achieve price parity with the Honda Activa on a 5-year TCO basis?
Which Royal Enfield variant is most vulnerable to a KTM Duke 250 price cut of 12%?