• European, Indian and Chinese OE are entering into a Russia Truck Market, some of OEM has already entered into Premium, Used and Budget segment. It is interesting to understand What are the USP and Brand perception of each segment. It helps OE to make successful strategy and product planning.
• ACG has done study on requirements of Russian fleet owners/ Decision maker in the budget & Premium segment. (18T GVW)
• Comparison among Russian market requirement and Truck concept with Indian, European and Chinese market.
• Also market dynamics comparison.

• Key points covered in study:

• Different purchase parameter analysis?
• Strategy analysis and Market dynamics for Indian & other Countries OEM?
• How customers  give preferences based on define parameter to Indian, Chinese, European, Russian and European used trucks
• Competitive Analysis
• Political and Economy which influence market dynamics, Product analysis, Road condition, Brand perception etc
• Budget Truck Concept and how market response?
• Intercultural dimension analysis
• Real Case Study

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