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]]> Qualitative Research Study on Indian Truck Market is our exclusive report based on Primary data analysis. After implementation of Demonetization, GST, and the introduction of few new regulation, ACG has done the primary survey on Truck Industry. We have interacted mostly with Fleet owners and Drivers to check the pulse of sentiments.

Our team discussed with them on several issues with average one hrs session.

Brand Included in Survey: Ashok Leyland, Tata Motors, Mahindra, AMW, MAN, BharatBenz, Mercedes, Eicher, Volvo, SML Isuzu, Isuzu, Scania

We have covered following points:

Low-End Truck, Budget Truck, and Premium Truck:

Purchase Criteria

  • Low End, Budget, and Premium Truck
  • Model/Product USP
  • Features, Safety, and Service
  • Initial and running cost
  • Used Truck Option
  • Relationship with Dealers and other parameters
  • Expectations
  • After Sales

Characteristic of Fleet owners

  • Definition of the segment
  • Logistic or Fleet size
  • General profile of fleets
  • Typical product portfolio along with make
  • Types of Trucks
  • Truck Body
  • Durability
  • Usage of trucks
  • Average Mileage
  • Truck Application
  • Payload
  • Other Issues

Perception of Brand and Segment – Price, Quality, and Make

Responders from Small, Medium, and Large company 

Perception, Comparison, Advantages, Disadvantages of Low-End Truck, Budget Truck, and Premium Truck segment

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