MAN is a global leader in Commercial Vehicle Industry. MAN Trucks India started operations in India in 2006 as a joint venture with Force Motors. In 2012, the MAN Truck & Bus AG takeover the Joint Venture in 2012 which was expected. Currently MAN sold more than 25,000 units since 2006.

Eventually with the takeover of the joint venture, MAN Trucks India Pvt. Ltd became a wholly owned subsidiary of MAN Truck & Bus AG in 2012. For Shorty time MAN opened its subsidiary during JV with Force Motors but it was closed in a short time.

MAN supplied SHAKTIMAN trucks to Indian Army. It shows the quality of product and reliability.

MAN India is having wide range of product for Indian market. The company is having potential to be game changer in Heavy Truck and Premium Bus segment. The company is leader in Engine Technology. The CLA product range is having MAN D series engine. The vehicle architecture is specially designed for Indian operation. These products range was launched in Budget segment. This segment has been created by MAN in India.

ACG found more than 80 percent customers are satisfied with product quality and its performance and like to recommend to another fleet owner also.

The product performance is excellent specially in Tipper and Special Application category. Trucks are robust, better payload capacity and TCO Analysis. The products are best fit for mining, Construction, ODC, Special Application, and long-distance market load.

Even after good product range, company could not take advantages and penetrate the market. There are few steps need to be taken to become the market leader. Company went through major organization changes in India and global level after becoming part of Volkswagen Group.

ACG done detail study on MAN Trucks India and cover following:

• MAN group overview
• MAN Journey in India
• MAN Strength and Weakness Analysis – Before and After JV
• Premium Truck and Bus Market overview for TG.. product range
• MAN Customer segment Analysis
• Why MAN entered in India with Joint Venture with Force Motors and why MAN AG take over JV
• Joint Venture Detail Analysis and Conclusion
• Indian Truck Analysis overview
• Joint Venture Issues and its impact on MAN operation in India
• Tipper, ODC, Tractor, Rigid Haulage and Special Application product and Sales & Production Analysis
• Market Share Analysis
• Model wise (CLA) Sales and Production Analysis – Trend and Forecast 2023
• Model wise (CLA) – Product Portfolio changes since 2006 to 2017
• Model wise (CLA) Pricing and Discount Analysis since 2006 to 2017
• Market Share Analysis
• Product Matrix Analysis
• MAN Best Models – Application wise
• Products specs, features and Comparison for India and Export Market
• Product Position in each segment
• MAN Customers
• Model wise TCO Analysis
• Competitor Analysis
• Brand perception and position
• CLA range – Model wise Product life cycle
• Customer expectation price of vehicle
• Financiers Feedback
• Dealer Network Analysis
• Organization structure since 2006
• Key Persons since 2006
• Plant Information – Capacity, Location, MAN power
• Vendor Strategy
• Export plan
• Intercultural Analysis
• How Truck can take advantages of changing scenario of new regulation in India
• Marketing activities analysis – Digital, Exhibition, PR activities, and other
• ACG recommendation

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