ACG has created a Monthly real-time Pricing Analytics dashboard with more than 20 product attributes, Market dynamics, Willingness to pay, competitor landscape, segment migration, price elasticity, and other external and internal factors. This Analytics is created based on data at the Brands, Models, and Variants levels. We converted the high complexity into easy-to-navigate dashboards.

We built a simulation environment that turns this complexity into user-friendly Pricing Analytics. This dashboard helps to test, validate, and challenge before taking the final decision on pricing.

Indian Two-Wheeler Pricing Analytics Covered: 

• Variants: 300+
• Models: 140+
• Brands: 25+
• Electric and ICE

We’ve observed that pricing decisions are based on competitors’ prices, costs, or the Value provided by the respective OEMs. Now your pricing decision is showing the live impact. For example, what happens if the price of our Scooter or motorcycle increases by 2% in the next pricing review cycle? It takes months, a large team, but it ended on a gut feeling.

Some of the questions that give answers within a minute:

• If Hero cuts Splendor Plus by 5% to defend against the closest competitor’s model launch, what happens to Hero’s total OEM share versus Honda?
• Where is the most defensible price point for a new 125cc scooter from a Tier 2 OEM entering the market?
• At what price does the Ather Rizta Z achieve price parity with the Honda Activa on a 5-year TCO basis?
• Which Royal Enfield variant is most vulnerable to a KTM Duke 250 price cut of 12%?

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This data transforms decision-making from guesswork into highly precise, actionable insights. This data has the power to change Two Wheeler OEMs, insurance, financial institutions, and Components suppliers.

Indian Two Wheeler Brand-wise registration data 2010 to 2025:

Royal Enfield has more than 50 variants in CY 2025, including one variant that has discontinued. Of these 50 variants, only a few dominate sales and drive company revenue. The brand targets only the premium segment.

In 2010, numerous variants were available on the market. Royal Enfield focuses on a few variants to meet buyers’ requirements and preferences. In other words, product portfolio optimization is a key ingredient in achieving product-market fit.

Example: knowing Royal Enfield’s model sales numbers does not provide relevant market intelligence. But with our database, you will get the Royal Enfield Model, variant names, Engine, Price, Features, help map customer willingness to pay, competitor strategy, New product launches, marketing strategy, and Pricing. It save heavy cost of OEMs. Similarly, component suppliers develop effective production plans, R&D budget allocations, revenue growth targets, and market-share gains.

Splendor from Hero MotoCorp is the leading model, but knowing that only single-digit variants account for its sales shows the actual demand.

Electric Two-Wheeler Product Planning:

Having such data will help Electric Two-Wheeler OEMs map demand and determine which Electric Two-Wheeler models to launch in the market, as model mapping is enabled. This provides the performance, price, customer segment, demand profile, and replacement options.

Components suppliers include Tyre, Engine oil, Clutch plate, Battery, Spark plug, and other components required in the market.

Answer the key questions like:

• Segment-wise analysis of Scooter and Motorcycle
• Which are the top 10 or 20 variants from 2010 to 2025
• How trend change and forecast
• What price bracket has the largest share
• How willingness to pay has changed over the last 15 years
• What is the combination of Technical specs and features that dominate the market

We have covered the following OEMs in our database:

• Hero MotoCorp
• Honda Two Wheeler
• TVS Motors
• Suzuki
• Yamaha
• Bajaj Auto
• Royal Enfield

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