Promotion strategy:

• The media planning process, Media mix strategy, and tools to measure the effectiveness, Calculation of ROI, Factors & Parameters which affects the decide media mix, Business Models

Dealership Management

• Dealership management – Model and OEMs wise margin and incentive, Market intelligence about the deciding parameters? T&C to provide incentive. – Internal regulation to assign a new dealer, Dealership customer interaction experience

Pricing strategy

• How to decide pricing policy e.g. the same mark-up based on production cost, set strategic model with high margin

OEM wise After sales and Support and Strategy Analysis:

• After the Sales Business model and margin analysis of service and Spare parts
• Customer expectation

Product Mix and Portfolio Analysis – Motorcycle & Scooter

• Top Models Trend and Forecast
• Market share and product mapping to customers
• Price and mapping with specs, features, and customers
• Product Life cycle
• Pre and post-buy brand experience

Marketing Mix Strategy

• Sales and Aftersales Marketing strategy
• Digital Marketing Analysis
• Nature of spending

Brand Management and customer

• How to create a brand perception, Pre and Postpurchase brand experience
• Road map to create a brand image
• How to make customer and product segmentation
• How to use digital platform for dealers, Customers, and Financiers
• Create customer loyalty and brand advocacy

The post Strategy to win the Indian Two Wheeler Market battle appeared first on Autobei Consulting Group.

Discounts have been offered to the mid-level sector due to the polarization of the customers to the premium and the entry-level. Another reason for added discounts or offers is scooterization and lack of innovation in the sector.

New regulations like ABS to the 100 and 125 CC vehicles would increase the cost of the unit from 4,000 to 10,000 RS. This added price value and BS-VI can impact the sale rate. All these hurdles will have to be overcome, and innovation will lead to an improved Industry performance. ACG expects double-digit growth for the year 2019 and with all the upcoming changes in norms and with innovation to technology we can look forward to an exciting 2019 ahead.

The biggest challenge for the industry would be to make the transition of the two norms related to safety and emission over the next 12 months.

Indian Two-Wheeler Industry has seen 13%, Scooter segment 9%, and Motorcycle segment 16% growth in the year 2018 compare to the year 2017.

In the Scooter segment, Suzuki and TVS gained 2% market share and market leader Honda lost 1% and Yamaha and Hero lost 2% market share in 2018. The Hero is trying to penetrate this segment with mix product and marketing strategy but could not achieve the desired result.

The companies shall enter the electric vehicle segment with new motorcycles and scooters in India.

Highlights of the report:

• Market size – Volume in units & value
• Last 10 years trend and next 10 years forecast
• OEMs Product and Marketing Strategy
• Price and Discount
• Best Selling Models
• New Launches
• Segment and Subsegment Analysis
• Competitive Analysis
• Brand Analysis and Perception
• Consumer journey
• Media planning strategy
• OEM Business analysis
• Upcoming product launches
• Key Export countries

The post Future of Two wheeler Industry in India appeared first on Autobei Consulting Group.

• Indian Two Wheeler Export, Sales and Production data and forecast 2030
• Segment wise – Scooter, Bike and E Scooter
• Sub-segment – Economy, Executive, and Premium
• PAN India based Model and brand wise volume
• State wise Sales Volume
• City/ district and Brand wise Data
• City Model wise Sales & Production data and Forecast
• Model-wise new product launch
• Product rating, Engine, Price, Application, Age Group, Transmission, Length, and other product specs & features
• Dealer & Service network
• Spare parts price
• Quarterly Model wise forecast

The post Model and City wise Two wheeler forecast appeared first on Autobei Consulting Group.

The report details the analysis and information regarding the market strategies for electric two-wheeler and other related product analysis also. The details and planning strategies for the product position of electric scooter, pricing of the product, size of the market, customers purchase pattern, key products of the brand, Major competitors in the market, setting the target segment, uses and benefits of product, limitations of the product, strategies developed by the OEMs, policies and guidelines specified by the  government concerning the electric vehicle policy, discount schemes, analysis and forecast of the running cost will be taken into account for report. ACG segregates the product categories into low Cost, economy, executive, high end, power, and the cruiser segments.

The major specifications covered under the product analysis section are categorised as the price range of the product, features and facilities of the product, market share of product-based classification, comparison of the product with the competitor’s product, highlighting features, differentiating the specification and the uses of the product, and life cycle of the product.

The brand value and the product position in the market, branding activities for high sale value, the theme of the brand, celebrity advertisements for market impact, and overall brand strategy will be detailed and covered in the brand analysis.

The case study of Gandhinagar city, in the state of Gujarat, is included to showcase the spiking market growth for electric two-wheeler and a higher sales growth in this segment in the year gone by.

Some segments have a higher CAGR but confined to small market size and some segment would have the large market size by the year 2023 with the low CAGR. OEMs, financiers, and the major component manufacturers develop and plan strategy depending on following market scenario:

A season of good monsoon, better and improved rural economy focused budget and overall positive economic forecast should build and spike up the two-wheeler sales in the upcoming part of the year 2018. Growth expected in the rural economy is one of the major driving points for the motorcycle segment.

The current market size of the Indian two-wheeler is around 20 million units which are considered to be 2 million units more than the previous year. The major export volume is around 3 million units in the current year 2018 which is approximately 1 million units more than the previous year 2017.

Motorcycle segment will register double-digit growth in the coming five years, and there is a continuous and impressive growth of 20% in the scooter segment for the year 2018.  There is a reduction of segment share gap between the scooter and the motorcycle from 63% to 29% between the years 2009 till 2018. In the export category also, the motorcycle segment registered growth of 14.3 %. The Scooter segment highlighted a 6.4 % growth whereas the moped segment highlighted a de-growth rate of 22.7 % for the year 2018 compared to the year 2017. The share segment of motorcycle export has also increased by benefiting rate of 2% and the scooter segment share in the export market has reduced by a solid 1 %.

The running cost of the product, smooth driving experience and the multi-purpose uses and features of scooters are the major key factors for the growth of the scooter segment.

• Scooters will have low running cost when compared to the motorcycle of same engine capacity.
• In the first year of running, both scooters and motorcycles will have almost zero maintenance cost. Oil and Filters cost which comes under regular maintenance is excluded.
• In the second year of running the motorcycles will have 15% more running cost when compared to the scooters.  The higher cost is due to cables, brake shoes replacement and maintenance.
• In the third year of running the motorcycles will have 30% more running cost as compared to the scooters. The clutch plates, chain, sprockets, and other components will have to be replaced and monitored with continuous maintenance procedures.

The two-wheeler market is becoming too dynamic and fast growing. The major share of the customers is shifting from one segment to another one frequently and they are willing to choose a product which will give some value addition to the product.

Please contact at Info@autobei.com to get the Table of Content and Price.

The post Indian Two Wheeler market assessment and outlook appeared first on Autobei Consulting Group.

Highlights of the report:

• Indian Two Industry Overview
• Indian Motorcycle and Scooter segment analysis
• Sales, Production, and Export Analysis
• Definition of Premium Motorcycle segment
• Premium Motorcycle Market Size (Volume & Value, By Region), Growth, Market Share, Outlook 2025
• Key Market Drivers
• Demand Analysis
• Key challenges and opportunities
• Existing Players in Premium segment
• Product Analysis
• Pricing Strategy
• Target Segment and customer segmentation
• Product features and Technical Specs
• Key Models – category wise
• Past launches and upcoming Models
• Top Purchase criteria
• New entrance
• Branding & Marketing Strategy
• SWOT Analysis
• After Sales Network
• Technology Analysis
• Competitor landscape
• Electric Two Wheeler – New entrance and pricing bracket
• Regulation & Policy
• Company Analysis –  Harley Davidson, Triumph Motorcycles, India Kawasaki Motors, DSK Hyosung Limited, Suzuki,  Piaggio,  Polaris, BMW, Ducati, DSK Benelli India, Bajaj ( New product launched to tab this segment)
• Major Cities for Premium Motorcycle Market
• Dealer Network Analysis
• Greenfield project blueprint for new entrance (Separate project)
• Spare parts pricing and Availability Analysis
• Macro Economy, Employment, and Per capita income factors
• Bike Culture in country
• Advertising Strategy for this segment

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