After the Covid impact, some OEMs are performing better than the Pre Covid time. Maruti Suzuki, Ashok Leyland, and Tata Motors increased their market share in the different Truck segments. Mahindra lost in almost every truck segment.

Indian Truck market size in terms of Value (INR):

The Heavy-Duty Truck segment is the largest one in terms of Value. In Tipper segment is the dominant segment with the largest market size in terms of value.

The growth rate of the Indian Truck Market recorded in 2021 stood at 37% compared to CY 2020. Also during this period, the Heavy-duty truck segment performed better in the 4th quarter, and this rate of growth is exceedingly well as compared to the pre-pandemic times.

The recent rise in the omicron cases globally has played a spoilsport by considerably bringing down the sales of Mini truck, LDT, and HDT. Many customers have pulled from their plans of owning these commercial vehicles due to the COVID scare and the unforeseen future ahead.

In Mini Truck Segment, Maruti Suzuki overtakes Mahindra in Q3 CY 2021.ACG published a report on how Maruti Suzuki’s strategy to become the market leader in this segment.

Also, check our exclusive Report on the Indian Electric Truck market Assessment and Forecast

As mentioned earlier the Q4 and Q3 in 2021 paved a way for some tremendous growth across segments. The Indian tipper market saw its growth climbing up by 15%, and even the Rigid Haulage and Tractor segment put up a commendable performance in bringing their sales and recording a growth of 18% and 21% respectively.

The growth rate that was witnessed in the above-mentioned segments couldn’t create magic in the Pickup Truck segment. Ever since the start of 2020, this segment is facing tough times and its market share is diminishing drastically. No considerable growth was recorded even during the Q3 and Q4 of 2021, and this period was almost standstill as far as this specific segment is concerned.

Taking a look at the Tipper segment reveals to us that the growth particularly in this segment is not linear and is oscillating from 10 % to 8% throughout the last two years i.e from 2020 to 2021. Majorly, the Tipper Market has its roots in the GVW 18.5T to 34T category and they tend to have a firm hold on its overall operations and business. The current scenario has opened new avenues for the Construction and Mining industry. Nevertheless, the demand has shot up sky-high. This has led to the creation of heavy market demands for the various Tipper models comprising even the premium segment and the MDT tipper. The construction and other activities related to Real estate would continue to excel in the future thus providing a constant growth curve for this segment.

The heavy-duty tipper segment has been backed by various formidable key performing brands in the industry. Tata Motors and Ashok Leyland are the prominent ones in the segment and have always held the top position irrespective of the market situation. Their firm hold on the market is evident from their total Market presence in this segment. Tata enjoys an overall presence of 49%, while Ashok Leyland is in 2nd position with a 40% market share. Tata’s flamboyant run in the market continued even to the 18.5 to 28T GVW segment and their dominance seems to just get stronger shortly. Eicher has also evolved to be a key contributor in the segment by being at the 2nd spot. As we move towards the 34 to 40T segment, Tata has been successful in holding a key spot in this too. And they are even more prominent in this segment as their share stands at a whopping 58%. Another premium brand Volvo is trying to get things right in this segment and has managed to get a 12% market share over the 4th quarter of the last year.

The market dynamics in the MDT segment are very different compared to the other segments we have just discussed. Tata couldn’t continue their uninterrupted streak of exceeding its market hold. Their market share of 80% in the 2nd quarter of 2019 was reduced to a meager 40% by the last quarter of 2021. This segment is now being led by Ashok Leyland as they hold a market share of about 25% currently. It is then closely followed by Eicher, which climbed to this spot by taking over about 8% from its close competitor Tata motors. Overall, Ashok Leyland continues to hold a vital position even in the 10 to 14.5T segment by being able to turn around the overall market presence of 50% and 74% respectively.

Another prominent player in this list is the Rigid Haulage. Over this segment, the 14.5 to 16.2T has garnered much attention from the customers, and by the virtue of this, it has been able to establish itself as one of the biggest and exceedingly growing segments. These models have found their extensive application in the e-commerce industry, and the growing demand for the same has opened up a new growth journey for this segment.

The credit for being the gigantic segment in the Rigid Haulage goes to the 18.5T to 28T and 45 to 49T segments. Whereas the quick growth in this truck category has been recorded by the 34 to 40T segment as they have consistently maintained their growth curve at 48% for the two consecutive quarters of the year 2021.

The sales volume of Pickup Truck has come down in 2021 Q1 and Q2 but bounced back in Q4 2021. Also, the difference seen between LDT and MDT is not that significant taking into consideration the pre-pandemic time and the last quarter of 2021.

The previously discussed Rigid Haulage segment is experiencing a never-before boom in the market at the moment. And the Tractor trailer model couldn’t get the expected turnover in the present market scenario and its sales figure hasn’t seen a significant rise starting from the 1st quarter of 2018.

Other reports:

• Indian Truck Market Pricing and Product Strategy
• Model and City level Truck & Bus Data Forecast

Contact info@autobei.com to buy the Full Report

The post Indian Truck Market Analysis and Forecast 2022 appeared first on Autobei Consulting Group.

COVID 19 has impacted Truck Sales volume heavily after March 2020.

In the Light Duty Truck segment, Most of the key players in the truck industry are already present in this segment, while sadly none of the remaining brands (European) are planning to enter into this segment. This scenario is almost opposite to the Heavy and Medium duty truck segment.

In terms of their success stories, the small truck segment has reached gold with its extremely pleasing, skyrocketing figures. This success can be attributed to having offered price-sensitive solutions to customers concerning both pricing of local parts and support after-sales. Presently, this segment looks forward to upping its stakes to the more ludicrous Medium Budget segment by the year 2024. By this year, the entire dynamics of this segment are expected to change and undergo a major makeover. This segment is dictated entirely by the Indian OEMs. Isuzu is a company, clearly defined by the quality of both the vehicles and parts.

A recent study conducted by ACG revealed that this company was in all the customer’s good books as they are highly satisfied with its performance. This highly recommended trait of it is one of the main reasons it has escalated to where it is now, powered by a multitude of awareness campaigns and people’s support. One of the only drawbacks we at ACG had realized with regards to this company is that they would highly benefit from a more focused and widespread PR campaign specializing in the arenas of showcasing and advertising. This segment’s customers are main drivers who are mandated to run the business on a daily basis, which also owes to the great success of this segment. The pioneers of this segment are Mahindra, closely followed in popularity by Tata Motors and Ashok Leyland.

Though their figures show a tumultuous behavior over the years individually, with respect to the other segments, their growth has been spectacular. The Light Duty Truck segment, however, has seen a fairly constant behavior over the years. Following the profitable scenario of the small truck segment, the Heavy Duty Truck segment has shown the next considerable growth growing linearly and almost equalling their small truck counterpart in the year 2017-18. The Medium Duty Trucks however as their name suggests have shown mediocre behavior over the years and have managed to maintain their state homeostasis. Individually, this happens to be the situation here concerning the Indian market scene. Small trucks have seen an incredibly doubled acceleration in their figures. The Light Duty and Medium Duty Truck segments have seen constant numbers at this time.

The Heavy Duty Truck segment, on the other hand, have also shown considerable degrowth amounting to almost 14% in FY 2021.

Check here Model wise Sales Data also

Mini/Pick up Truck Segment Analysis:

The small truck segment is an extremely price-sensitive one and this is one segment where customers expect to receive local parts and support after-sales. It needs to make the transition from being a low budget segment to a medium budget one and this is attempted to be done by the year 2024, considering the ever-changing market dynamics scenario. Currently, this segment is being dominated mainly by Indian OEMs. According to a study conducted by ACG, most of its consumers are satisfied by the performance and quality of Isuzu, Tata, and Mahindra vehicles. Based on the recommendation, sales are driven and it has seen some flourishing business. Though they are receiving commendation for their products, Isuzu needs to buckle up their awareness campaign and move forward attempting to spread the news of their new launches and features.

The pioneers of this segment are Mahindra. The runner-ups are Tata Motors and Ashok Leyland.

Light Duty Truck segment:

The major dictator of this segment is Tata Motors who have seen a degrowth of almost 16% and market share moved from 55% in FY 2020 to 56% market share in the year FY 2021. In second place with a huge gap in between is VECVs- Eicher which has also seen a slight growth accounting for 29 percent market share. All the other companies namely, SML Isuzu, Mahindra, Force Motors and Ashok Leyland have very minimal shares.

The Light-duty truck segment is run by the Indian OEMs, like Tata Motors as the pioneer of this segment. Other top players include Eicher and SML Isuzu. With better after-sales support, TCO, and a better life cycle this could move from its status of being low budget into a medium budget model. Those who use these vehicles range from truck owners and drivers. The usage as such is mainly on a short-term basis.

Medium-Duty Truck:

From being a predominantly low budget segment, this is forecast to move to the status of the medium budget by the year 2024. The market is led by Tata Motors which grasp a major 41% of it, with Eicher Motors closely following with a similar 31% market share. The remaining share is distributed among two major players, namely, Ashok Leyland and SML Isuzu. Pioneers like Eicher Motors and Tata Motors have seen a notable change in their share. However, Ashok Leyland has lost by more than 7% in market share. The major characteristic of this segment is that the fleet size is comparatively bigger, coupled with better vehicle handling and usage. However, they have very little consideration for TCO, product lifecycle, payload, etc.

Heavy Duty Truck:

This was a predominantly Medium budget segment, which is expected to move onto being a High Budget segment by 2024. The key dictators of this segment are Tata Motors which capture an astounding 58% of the market, going down in the market share by almost 2% in FY 2021 compared to FY 2021. Ashok Leyland comes in a close second with a market share of 31% has lost in the market by almost 5% over the past year. Companies like Mahindra & Mahindra, Volvo, and VECV capture the minuscule shares of the truck market.

Above all this, the segment is a highly competitive one with the presence of a multitude of European players like BharatBenz, Scania, and Volvo. The segment is divided into Tippers, Rigid Haulage, Tractors, and Special Vehicles. However, a major proportion of the European players happens to be tippers owing to reasons of application, TCO and performance of a vehicle. BharatBenz, on the other hand, has made an impressive stand in the Haulage segment also. Customers of this segment are open-minded about considering new brands and their business propositions are also open on a long-term basis, which adds to the success of this segment. Haulage falls in between low and medium-budget segments concerning budget positioning while the tipper positions itself between the medium and high-budget segments. Companies like Scania and Volvo are in the premium segment. Volvo leads ODCs and the mining application segments.

Table of Content:

1.    Indian Truck Market Overview
–    Economy
–    Market Size
–    Segment overview
–    Major players
–    Key Market Dynamics

2.    Segment Analysis:
–    Small/Mini Truck
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast

–    Light Duty Truck
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast

–    Medium-Duty Truck
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast

–    Heavy Duty Truck
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast

3.    Product Analysis
–    Product segment
–    Application wise
–    Price-wise
–    Type-wise
–    Category wise
–    Engine-wise
–    Transmission wise
–    Fully built
–    Chassis
–    Cabin & Chassis
–    Product Gap analysis
–    Product USP
–    Product Age
–    Product Life Cycle Analysis
–    Market acceptance Analysis
–    Customer Survey and Feedback Analysis
–    Mapping of application and model

–    Vehicle Type:
o    Tipper
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

o    Rigid Haulage
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

o    Tractor – Long Haulage
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

o    Special or Customized Application
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

4.    Customer Behavior
–    Psychology
–    Behavior parameter forecast
–    Trend Analysis
–    Customer profile
–    Truck buying factors
–    Segment and Application Wise Brand Recall

5.    Product Segment Analysis:
–    Low Budget
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics

–    Medium Budget
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics

–    High Budget
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics

–    Premium
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics

6.    Zone wise Truck Market Analysis
–    North zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share
o    OEMs wise analysis
o    Major Application
o    Demand Analysis
o    The Major States for Truck sales
o    Customer behavior

–    South zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share

–    East zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share
o    OEMs wise analysis
o    Major Application
o    Demand Analysis
o    The Major States for Truck sales
o    Customer behavior

–    West zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share
o    OEMs wise analysis
o    Major Application
o    Demand Analysis
o    The Major States for Truck sales
o    Customer behavior

7.    State-wise Analysis
Karnataka
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Andhra Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Kerala
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Tamil Nadu
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Uttar Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Himachal Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Delhi
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Madhya Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Chhattisgarh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Rajasthan
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Uttaranchal Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Jammu & Kashmir
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Gujarat
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Maharashtra
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis
o

Orissa
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

West Bengal
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Bihar
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Jharkhand
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

8.    Pricing Trend Analysis: MRP & Discount Trend
–    Small Truck
–    Light Duty Truck
–    Medium-Duty Truck
–    Heavy Duty Truck
Competitive price position of Tata, Ashok Leyland, BharatBenz, AMW, MAN, Piaggio, Force Motors, Mahindra, Volvo, Scania, SML Isuzu, Isuzu, Eicher

o    Tipper
o    Rigid Haulage
o    Tractor

9.    Business Environment:
–    Major challenges
–    Opportunities
–    Global Impact
–    Business Sentiments
–    Political & Economy
–    FDI and Exchange rate

10.    Major Export Market:
–    OEM Analysis
–    Key Export Markets

11.    Application Industry Analysis
–    Construction
–    Road
–    Real Estate Development
–    Port
–    Mining
–    Logistics
–    E-Commerce Industry and its impact on Truck Industry
–    Cement Industry
–    ODC
–    Light & Heavy Machinery
–    Manufacturing Industry
–    Local Transport

12.    Used Truck Analysis
–    Market size
–    Commercial and Technical challenges
–    Buying pattern
–    Trend Analysis
–    Business practice
–    Advantages
–    Disadvantages
–    Finance challenges

13.    Advertising
–    Truck Industry traditional way
–    Most effective ad strategy
–    Competitor Ad strategy
–    Print
–    Electronic
–    TV Commercial
–    Digital

14.    Company Analysis
–    Tata Motors
o    Latest Developments
o    Product portfolio
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP
o    Key persons

–    Ashok Leyland
o    Latest Developments
o    Product portfolio
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP
o    Key persons

–    VECV Eicher
o    Latest Developments
o    Product portfolio
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    VECV Volvo
o    Latest Developments
o    Product portfolio
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Scania Commercial Vehicles India Private Limited
o    Product portfolio
o    Latest Developments
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    MAN Trucks India
o    Product portfolio
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    AMW Motors
o    Product portfolio
o    Latest Developments
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Force Motors
o    Product portfolio
o    Latest Developments
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Piaggio
o    Product portfolio
o    Latest Developments
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Mahindra Truck & Bus
o    Product portfolio
o    Product age
o    Product lifecycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

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The “Indian Automotive Industry Yearbook 2015” is published every year with the aim of tracking the multitude of the developmental aspects of India’s auto industry 2015. This publication contains within it a comprehensive account of motor vehicles, historicity of industrial development, continuity, comprehensive and large-scale books for the national automotive industry planning, research, production, marketing and new product development to provide better guidance and services, welcomed by readers.

This Automobile year book 2015 and Outlook will give a complete update on the Indian Automobile Industry. This book can be used by Passenger vehicles, Commercial Vehicles –Truck & Bus, Two Wheeler as well as Three wheeler.

The report can be obtained as the standard version or a customized-on-demand version, enabling the user to choose their best fit on the basis of specific organizational benefits. Focussing on providing valuable information to OEM, Vendors, Manufacturing Industry, Financial institutions, Stock market, Dealers and Fleet owners, this report provides a significant insight into OEMs, Market, Price trend, Macro Economy, Latest update, buying criteria, buying parameters Brand name, Look, performance, Style, New product launches and its position etc.Additionally, the report also covers the impact of advertising on company sales and their brand image. Also, the report fixates on brand and segment wise Monthly sales, production and export analysis and its linearity based on market share fluctuation.

In the previous year 2014, automobile production, sales and export figures flourished with an increase of 1.4%, 1.9% and 0.6% owing to a total of 24, 20 and 3.6 million respectively. The growth of passenger car sales, however is plummeting down slowly to a minimal 7.8%. Commercial vehicles on the other hand, majorly driven by the M & HCV segment registered a 7.6% growth. The two wheeler segment showed a positive growth of 0.86% while the three wheeler segment faced a decline of 3.28% in sales.

However, from a bird’s eye view we see that that the new initiatives which are taken by the Indian Government benefit the entire industry with key enterprises running smoothly, leading to gradual optimization of the industrial structure and continued improvement in market concentration. These initiatives have greatly benefitted the country owing to new launches of a series of supportive policies, increased energy vehicle sales and growth explosion.

The “Indian Automotive Industry Yearbook 2015” has undergone several changes to adapt to the changing scenario and development of automotive industry characteristics. Some of them include re-arrangement sorting of columns for different column designs, providing a distinctive framework and easier access. Also, the Reader’s comparative analysis focus on the text’s content has been refined and concentrated.

In the 2014 review article which talks of the overview of the development of the automobile industry, there lay a significant concern for the industry on the topic “ Key segment of each category and key model of each brand” guiding the development of the automotive industry The “policies and regulations”, “car standardization”. The development of the regional and major automotive groups was reflected in the “Regional auto industry: the basic situation”.

Passenger Vehicle Segment:

The passenger vehicle segment has included Small car, Sedan car, Hatch back, Notchback, Cross over, SUV, Compact SUV, MUV, Van, Premium cars, Luxury cars which are analysed Length wise, Engine wise, Price wise with added emphasis on customer mapping, competitor analysis, Segment Analysis and its trend, major Models and their position, Product USP, Customers feedback and expectations, After sales support, Advertising Strategy, Branding strategy and Brand position. Also, Business review and strategy analysis of Tata Motors, Maruti Suzuki, Hyundai, Honda, Toyota, Audi, Mercedes, Renault, Nissan, GM, Ford, Mahindra, BMW, Volvo, Skoda, Volkswagen are specified.

Commercial Vehicle Industry Analysis:

The Commercial vehicle industry has seen exports rise from 85,683 units in 2014 to 96,814 units in 2015, signifying a pleasant ascent. The Medium and Heavy duty vehicle segment has seen a 28% growth in domestic sales as opposed to the decline of Light commercial vehicle sales by 5% over the duration of the one year.

Two Wheeler Industry Analysis:

The scooter industry has thrived even under pressure and succeeded in ascending by a 13% in sales in the past year. In stark contrast, bike and moped sales have faced a plummeting decline in sales by 4% and 7% respectively. Overall, the sales of scooters have thrived much better than that of bikes and mopeds.

Three Wheeler Analysis:

The three wheeler segment is facing a serious problem of decline in sales as both passenger and goods vehicles have seen similar plummeting decline in sales.

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