The report is based on 3 key points – What the customer wants, what is the cost, and competitors’ move.  We analyzed how these 3 components intersect and work together to determine the optimal EV pricing strategy. The report is available for Electric Car, Electric Truck, Electric Bus, Electric Three-Wheeler, and Electric Two-Wheeler.

The key features of the report:

• Define the customer segment based on EV price and value
• 3 lenses pricing strategy
• What are the important price variables – Brand perception, Quality, Charging infra, Charging time, Demand, Uniqueness, Competition, Market,  Customer’s  perspective of value, Scarcity,  and Availability
• How to do pricing economy calculation
• What is the Product value Drivers, and Non- Product value drivers
• How to measure the customer willingness to pay with multiple options
• Relation between price influencers and price variables – Matrix
• How EV buyers perceive price and value for money
• What will customers be ready to pay more for?
• Choosing a different pricing model for your target segment and price discrimination
• How the value drivers differ by the customer segment
• EV OEMs need to differentiate their product and service offering to maximize value for your target customer segment and price accordingly
• Determining your price elasticity
• Justifying higher prices in a competitive market
• Find the Ways to add value that boosts margins, not costs
• Online Vs Channel sales partner (Dealers) and advantages
• How to apply customer surplus to your business model
• The new definition of the Customer value equation applicable to the EV segment – Technical, Functional, and Emotional
• Draw the Price fences and how it works
• Case Study: How Chinese EV OEMs are targeting customer segments in Europe

The report is available for India, Europe, and the USA

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