We analysed why customers are buying the Tata Nexon, MG ZS EV, BYD Atto 3, Citroen eC3, and Mahindra XUV 400 EV models. How Maruti is positioned to gain a firm grip on the Electric Car in India and its launch strategy.

VinFast launched new models at attractive prices and adopted a multichannel sales approach.

For example:

• Current and Demand Forecast of Electric Cars in India
• Electric car market size and growth forecast
• Factory setup cost analysis
  • Assembly, Components, MANpower, Software, etc
• Electric Car Technology
• Electric Car Product Strategy:
  • Product Position and its mapping with the value proposition
  • Product Portfolio
  • Product Market fit
• Current Electric Car Models and expected new models:
  • Price range: Affordable, Premium, and Luxury
  • Battery capacity
  • Range
  • Charging time
  • Architecture type
  • Type of the vehicle – SUV, Cars, and others
  • Indian Electric Car Competitor Landscape – Sales, Market Share, Growth, USP, Sales Strategy, and Technology
• Customer Analytics:
  • Buyers expectations
  • When they want to change from an ICE to an Electric car
  • First-time buyers
• Charging Infrastructure:
  • How to face the charging infrastructure challenge
  • How to win the trust of the customer on range anxiety

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Introduction to Platform Business Case:

This report examines how an Electric car platform business case can help automakers, venture capital firms, startups, and other stakeholders achieve their goals. Cost optimization, Production process, increased TAM market size, Business and Operational efficiency, enhanced modularity, and market acceptance in various markets. ACG is analyzing how a unified platform can streamline production processes and accelerate the launch of new models. Moreover, the financial calculation is in an Excel sheet, and the report is in PPT/PDF format for easy understanding.

The purpose of the Report Global Electric Car Platform Business case is to present a detailed Business case for the execution and deployment of the Electric Car platform.

The global Electric car Platform Business Case provides strategic insights into investment, Sales Volume, Production volume, Selling price, Cost structure, Feasibility, Return on investment (ROI), operating margin, Revenue, Platform scalability, and key components. The report enables stakeholders to make informed decisions by analyzing key factors in EV platform development, market dynamics, product positioning, and operational efficiency.

Our EV Business case also analyzed how to add additional revenue sources, including market Demand, Regulations, Opportunities, Challenges, Customer segments, Various platform used cases, Product differentiation, and long-term benefits.

Why need Electric Global Car Platform Business case:

Since major EV markets like the USA, Europe, India, and China have already fixed their target of electrifying the automotive industry, OEMs must launch EV models quickly. The EV platform helps to penetrate the market soon to launch new models or various body types like SUVs, cars, and pickups. The OEMs can manage consistent Quality, Safety, Maturity, and Profit by Platform Strategy. Automakers can launch their new EV models within 2 to 3 years and SOP within 2 years, using the electric car platform business case.

Hyundai Ioniq 5, and Volkswagen ID. EVERY1 are examples of how quickly brands can launch new models.

According to the ACG 2025 Survey, more than 40% of buyers demand electric cars due to their technological advancement, smooth driving, rising environmental concerns, and awareness of the EV powertrain technology.

Using a single platform for multiple models and body types helps meet customers’ expectations regarding price, range, and software-defined vehicle (SDV).

Unique Characteristics of Platforms:

The following are the unique characteristics of an electric car platform:

• Compatibility,
• Consumption Externalities,
• Switching Costs and Lock-In, and
• Significant Economies of Scale in Production

These factors are critical in creating a competitive edge and delivering maximum value to OEM partners.

Key components of an electric car platform:

• Battery Pack
• Infotainment and Connectivity
• Modularity and Scalability
• Platform Variants in the Market
• Suspension System
• Electric Motor(s)
• Safety and Structural Considerations
• Power Electronics, and
• Chassis and Body Structure

Key highlights of the EV Business case:

• Executive Summary
• Introduction
• Introduction to Platform Business Models
• Platform Architecture
• Market Overview
• Target Market Analysis
• Competing in a Platform Ecosystem
• Pricing in Platforms
• Technology and Innovation Analysis
• Regulatory and Policy Environment
• Customer Needs and Value Proposition
• Business Model and Revenue Streams
• Manufacturing and Supply Chain Strategy
• Go-to-Market Strategy
• Financial Projections
• Risk Assessment and Mitigation
• Sustainability and ESG (Environmental, Social, Governance) Considerations
• Conclusion and Recommendations

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Customer satisfaction and customer delight are two significant parameters for EV customer analytics. Customer delight buyers recommend their EV three times more than the customer satisfaction group.

Recently, ACG has conducted a survey, which is part of the Indian Electric Vehicle Customer Trends report. The success of an electric vehicle business depends on its customers’ success. ACG reports deep insight on how to achieve customer success. The following Electric Vehicle segments are considered:

• Electric Two Wheeler
• Electric Car
• Electric Truck
• Electric Bus
• Electric Three Wheeler

ACG has developed its specific survey methodology to read customers’ minds. Price is not a key challenge in adopting an EV; the key challenge depends on the vehicle segment.

Electric Car Customer Trends:

Electric car buyers have different expectations of their cars. Sixty percent of the Budget segment customer group is willing to pay six lakhs. 42% of Premium and 55% of Luxury EV car buyers are willing to pay 12 lakhs and 25 lakhs.

Luxury EV buyers expect a 10- 15-minute charging time. Their cars must also have advanced digital features. In the premium and luxury segments, 45 to 55% of buyers prefer SUV body types, while 53% of buyers in the Budget segment prefer Sedans and Hatchbacks.

Electric Three Wheeler Customer Trends:

Buyers of Electric Three-Wheelers have low academic achievements compared to other EV segments. However, this segment is highly populated. Some segments, like e-rickshaws, give better ROI and ease of driving. There are some pockets where only e-rickshaws have access, like Haridwar downtown. Some buyers are buying Electric three-wheelers due to their low operating cost and sufficient range in a small town. One reason is that the buyers need only minimal Product features and specs. The local manufacturers are providing cost-effective EV Three-Wheelers.

Electric Two-Wheeler Customer Trends:

Electric Scooters are also on the path to success. There are three major segments: Low-Speed Scooters, High-Speed Scooters, and Motorcycles. Low-speed scooters are suitable for a specific customer segment because they fulfill the requirements of that customer group. Customer groups like Retired people, School students, Females, and Courier delivery are satisfied with the Low-Speed Scooter.

Electric Truck Customer Trends:

Electric trucks have different market dynamics. 75% of customers prefer low operating costs and are interested in their fleet. 95% of these customers belong to Mini, pick-up, Light-Duty, and Heavy-Duty Tippers. Grain, Milk, and Vegetable Transporters are the significant segments. Mining and Tunnel applications are suitable for the current scenario.

Electric Bus Customer Trends:

City Applications are the primary uses of the Electric Bus. Thirty percent of Private Bus operators want to add Electric buses to their Fleet. Educational Institutes, Staff, last-mile delivery,  and tourists are two of the primary uses that private fleet owners are looking for.

Large Market size, Low Operating cost, Short Duty cycle, and High Spending power are some of the opportunities that come with the above bus applications.

Key Highlights of the report:

• EV Customer Voice
• Based on Different parameters like Age, Income, Profile, Gender, Uses, and others
• Deep engagement with the customers
• Pricing, Branding, Marketing, and Expected from EV
• Customer journey
• EV Product roadmap
• Willingness to pay and

Please get in touch with us to get contain of the report

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More than doing a survey is required to understand customers in Europe. Using different methodologies and tools helps to understand the customer’s wants and needs.

The key challenge in such customer analytics is that most people do not have actual experience with electric cars, as almost everyone has a lot of knowledge and information about ICE cars. For electric cars, “The public can’t truly know what kind of electric car they want until they see what options are available.” However, with our advanced customer analytics, we have created a clear image of customers’ requirements for different segments. Each segment has a different requirement, wish, and willingness to pay.

Europe has a diversified culture and language. We discussed with an average of 300 people in each European country, like Germany, Austria, Denmark, Sweden, Switzerland, France, Poland, the Netherlands, Ireland, Romania, Belgium, Estonia, and Bulgaria, to know their views, plans, and expectations of the electric car.

We considered the sample to have a good mix of Males and Females, Different age groups, urban and Rural Residents.

Customers give feedback on Willingness to pay, expected charging time, Expected range, Charging stations, and Car body type. This feedback is provided by various customer segments, such as urban commuters, Families, Young professionals, and environmentalists.

Three car segments are considered: budget, Premium, and Luxury. The Electric car specs, features, price, and other attributes are listed based on customer feedback.

To achieve success in the market, Electric car OEMs must not only focus on stated needs and fill them but also look ahead to future needs that customers may have and be ready to pay extra to meet such needs.

A special section of this report is the level of customer satisfaction and reliability Analytics, with the various parameters categorized between current and expected ratings. The report also dives deeply into the impact on sales, market share, growth, and brand image of customer satisfaction and delight, using the examples of Tesla and VW.

Most potential electric car buyers have ICE cars, and it is essential to know how customers prefer to switch from ICE to Electric cars. For example, Purchase price, Total cost of ownership, and technology-enabled safety are the top 3 criteria of the Budget car segment.  On the other hand, for Luxury Electric cars, Driving performance, car brand, and Sustainability are the top 3 parameters.

The report also consists of the different Electric car combinations and the willingness to pay for them.

The post What Do European Customers Want in an Electric Car appeared first on Autobei Consulting Group.

This paper gives you every small, sensitive, meaningful, and crucial information.

In the electric car sector, the American auto industry faces challenges in keeping pace with global competitors in battery cell design, power electronics, software development, extended battery range, making it fit for the mass market, and advanced rapid charging technologies. Additionally, the transition to software-defined vehicles presents a further challenge for traditional OEMs. As software becomes the key differentiator in vehicles—enhancing infotainment, performance, connectivity, autonomous driving, in-cabin experiences, and continuous updates—companies prioritizing software design over hardware are increasingly positioned to lead the market. Setting up a manufacturing plant in a cost-effective location within the USA is a strategic solution for entering the American electric car market.

Focusing on producing SUVs, Sedans, and Pickup Trucks will effectively cater to various customer segments.

The cost of setting up the factory, the investment required, ROI, the Manpower requirement, the manpower’s skill, the salary range, the number of employees, the raw material cost, the Supplier’s option, Software development, Battery sourcing or in-house LFP battery, Power Electronics cost, robotics, number of assembly lines,  and other key information.

The other part concerns forecasting, electric car market dynamics, policy, sales, marketing, revenue, profit, model-level pricing trim, customer segmentation, technical and feature requirements, and business strategy.

The Electric Car Business Plan suggests the best locations to establish an Electric car plant and why. This information is based on our interaction with US government officials.

The USA’s electric car market is transforming rapidly, driven by stringent emission regulations, robust government incentives, affordable price points, and growing consumer awareness of environmental sustainability. This business plan outlines a strategy to capitalize on the burgeoning opportunities within the American EV market, leveraging innovation, technology, and customer service strengths.

Competitors analysis help to find the gap, add value and role of customer delight in the success journey of the Electric car. Tesla, Rivian, Ford, BMW, Vinfast, Mercedes, Porsche has been considered.

Marketing plan before and after launching the Electric car in the US. The detailed with the budget allocation and allocation of the budget. How to communicate to the target customers, what brand perception need to create and how. Complete road map of Business strategy.

In next step, how to sell the Electric car. Which are the various major sales channel and which are most successful model. For the US Market Hybrid Sales channel partner is the best option.

This Business plan guide companies to how to be success in the US electric car market.

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The electric car market is experiencing a remarkable surge, with sales surpassing 10 million units in 2022. Electric cars accounted for 14% of all new car sales in that year, marking a significant increase from approximately 9% in 2021. The first quarter of 2023 witnessed the sale of over 2.3 million electric cars, showcasing an impressive 25% year-on-year growth. Projections suggest that sales could reach ~15 to 16 million units by the end of 2023 with the support of government subsidies.

The electric vehicle industry’s expansion is fuelled by various factors. The convergence of the supply chain and technology is progressing steadily, although a noticeable gap persists between the availability and demand for essential EV components, including semiconductors, inverters, and power modules. As a result, EV OEMs and suppliers have acquired valuable understanding regarding the challenges, technology maturity, and the roadmap for advancing electric vehicles.

Tesla is a prominent and influential player in the electric vehicle industry, constantly adapting its approach to broaden its market share. While Tesla was relatively not that famous in the past, today, all conventional automakers are embracing elements of Tesla’s technology and business model. A noteworthy breakthrough by Elon Musk is the introduction of the Discrete Power Module, which not only cuts costs but also ensures a smooth and uninterrupted supply of power modules for their electric car line-up.

The electric vehicle segment poses a challenging phase for German OEMs as they strive to maintain their market share, not only in their domestic market but also in key regions like China and the US. This situation significantly jeopardizes the longstanding European legacy in the automotive industry.

The business strategy utilized by established OEMs and suppliers:

A considerable number of OEMs and suppliers have set up separate departments within their organizations to cater specifically to the electric vehicle (EV) market. Initially, the financial attractiveness of this vertical may be limited due to the substantial initial investments and uncertainties related to technology development.

The strategy for achieving a suitable product-market fit for electric vehicles (EVs):

Numerous new models from major OEMs are currently in the development pipeline, driving the growth of the electric vehicle (EV) industry. The strategic planning of EV products plays a pivotal role in both defining the industry’s expansion and fostering the overall business growth of OEMs. During the initial phase of electric vehicle product launches, Luxury, Premium, and SUV models are dominating the markets in Europe and the USA. In contrast, the Chinese EV market has already experienced significant growth in the small electric car segment during its first phase, with the Economy EV segment now prevailing in China. Although the Electric Vehicle Subsidy in China concluded in 2023, there were still local-level subsidies available to a limited extent. Recently, the Chinese government decided to extend the EV subsidy until the end of 2027, with one of the reasons being to provide continued support to the country’s economy.

In a bid to promote the adoption of premium electric vehicles, the Chinese government is actively encouraging a shift in the electric vehicle (EV) market. As part of their policies, tax waivers for high-end EVs will continue, but there will be a cap of CNY30,000 during 2024 and 2025 for vehicles priced above CNY339,000. This unexpected extension of the waivers is expected to alleviate concerns among local automakers, providing them with an incentive to explore and invest in premium EV brands. Moreover, it serves as a significant motivator for traditional luxury car manufacturers to expedite their transition towards embracing EV technology. In the following years, the cap will be further reduced to CNY15,000 in 2026 and 2027, broadening its impact to encompass a wider range of EV models.

European car manufacturers are actively engaged in developing economical electric cars to introduce to the European market. Among them, VW stands out as a proactive player, determined to establish its presence in the EV segment. Additionally, Peugeot, Citroen, and Renault have ambitious plans to launch their own cost-effective electric car models by 2024. These upcoming vehicles are set to utilize Si IGBT technology, enhancing their performance and efficiency. Moreover, renowned brands like Mercedes and BMW are placing their faith in the 3-level switch technology, which is anticipated to offer a significant 4 to 5% improvement in efficiency compared to the conventional 2-level switch technology.

There are five key technological attributes that significantly influence electric vehicles:

1. 400V Vs 800V architecture
2. Si and SiC Semiconductor
3. Battery Type – Li comes with other types of metals
4. Motor efficiency
5. Overall vehicle Efficiency

The data underscores the prominence of the 400V architecture as the primary choice, with the 800V architecture offering quicker battery charging capabilities.

There is straightforward correlation between an electric vehicle’s range and its price.

Among electric vehicles, Tesla’s Model S and Model Y stand out as prime examples of exceptional efficiency, providing customers with a highly attractive proposition. Equally noteworthy, Hyundai’s IONIQ model features a meticulously developed and efficient e-powertrain, adding to the array of top-performing electric cars available to consumers.

Here are some key highlights of OEMs’ strategies:

BYD is making substantial strides in the $10,000 USD electric car market, establishing a strong foothold not only in China but also in other targeted markets, where it enjoys an impressive 60% market share. In a bid to strengthen its position in the electric vehicle segment, Volkswagen (VW) has made a bold move by investing $700 million in start-up XPeng, acquiring a 4.99% stake, and forging deeper cooperation with SAIC. These strategic endeavours highlight the OEMs’ commitment to the evolving electric vehicle landscape.

The electric vehicle market classifies its models into distinct segments based on price and power specifications. Within the economy segment, there are entry-level models priced below Euro 30K, equipped with 250kW power and utilizing IGBT technology. Meanwhile, vehicles falling within the economy segment boast a range of 400km or more, and those surpassing Euro 60K are categorized as premium car segment offerings.

In terms of technology strategy, Chinese OEMs are actively exploring the feasibility of implementing 400V architecture with SiC technology, while their European counterparts are adopting different approaches in their pursuit of advanced EV technologies.

Tesla’s innovative influence spans across various markets, where it is at the forefront among Original Equipment Manufacturers (OEMs). Not only has Tesla taken the lead in the vehicle sector, but its impact extends to the component level as well. A prime example of this is Tesla’s pioneering adoption of Silicon Carbide (SiC) in Power Modules. Observing Tesla’s successful integration of SiC technology, other manufacturers have swiftly followed suit, embracing this cutting-edge material in their own products. This trend highlights Tesla’s position as a trailblazer, setting new standards and prompting industry-wide advancements. As a result, Tesla’s forward-thinking approach continues to shape and elevate the automotive and tech sectors, inspiring further innovations and fostering healthy competition among OEMs.

In the ever-accelerating race towards automotive innovation, Tesla is at the vanguard, harnessing cutting-edge heat pump technology to extract thermal losses while Stellantis forges ahead with their ingenious Intelligent Battery Integrated System (IBIS), channelling direct AC power to the battery. These advancements redefine efficiency, unveiling a new era of cost-effectiveness, spatial ingenuity, and lightweight prowess.

As the EV landscape unfolds, some narratives point to China as the frontrunner, with European and American counterparts appearing to lag behind. However, let us view this spectacle not as a static snapshot but as a thrilling relay of progress. China may be leading in this exhilarating lap, but the next leg of the EV journey promises exhilarating twists, turns, and formidable competition from all corners of the globe. The finish line is far from reached, and the world eagerly awaits the thrilling crescendo of the next round of EV evolution.

Reimagining Charging Infrastructure:

The landscape of charging infrastructure presents numerous challenges, particularly from a customer perspective. However, strides have been made in Europe, China, and the US to enhance accessibility, especially for apartment dwellers. Leading the charge in this domain is Tesla, with its cutting-edge charging infrastructure that seamlessly supports both Slow and Fast charging using a single, versatile charger.

In the quest to develop a comprehensive network, companies like ABB, EVBox, Scheider Electric, Siemens, BP, and Shell are diligently working to establish a dense charging presence. While progress is evident, there remains a significant opportunity to further refine charging functionality and introduce innovative features, driving the widespread adoption of electric vehicles.

An essential aspect of this transformation is the standardization of charging plugs. By defining a universal version, customers can enjoy a hassle-free charging experience across diverse points, making electric vehicle charging an effortless and convenient reality.

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Highlights of the European Electric Car Market Assessment Report:

• Current status of European Electric Car Market – Sales Volume, and Forecast (Short, Medium, and Long Term outlook.
• Demand Analysis – Personal uses, Commercial, and Fleet segment analysis
• Country-wise Electric Vehicle Policy Analysis and Impact on EV demand – Germany, France, Austria, Switzerland, Belgium, Sweden, Spain, Norway, Italy, and Finland
• Current Electric Car Product Portfolio and Gap analysis
• New Product launches Plan – Customer and Product Segment, New Launches Sales Forecast, Expected price, Range, Battery capacity,  Range, Product USP, and other key information
• Pricing Strategy of Electric Cars – Mass Market, Premium, and Luxury Car segment
• Brand perception and its impact on Customer purchase decision
• Competitive Strategic Analysis – BMW, Mercedes, Volkswagen, Tesla, PSA Group, Audi, Toyota, Hyundai, Skoda, Renault, Fiat, Jaguar Land Rover, Ford, Volvo, Porsche
• Charging Infrastructure requirement in next 10 years
• Key players to establish Charging Station in the European region
• Customer Experience with Electric Car and their opinion about electric car
• Customer segment analysis

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Key Highlights of the report:

• EV types and uses of the vehicle
• EV latest Status and Industry updates
• How EV Startups and existing players penetrate the market with their offering
• How to create product strategy, planning, portfolio, and launching strategy
• Map product portfolio with market Demand
• Short, medium, and Long term demand analysis – EV and PHEV
• Existing and upcoming new vehicle position, Specs, Features, Price, and customer feedback
• Current Slow and fast charging infrastructure
• Strategic location for charging station
• How to design the product as per city requirement and application
• What we would be the reasonable price for Electric vehicles?
• Who would be involved to buy Electric Vehicle?
• How to increase the value of the electric vehicle without reducing the price
• What are the features buyers are looking in Electric car
• How Brand position is playing a role to buy a new vehicle
• How to present the benefits of Electric vehicle and map it with customer need or wants
• Target Customer Analysis – What to offer and how to offer
• How to make a Business plan for Electric Vehicle
• How to EV performance measure by the buyers
• How to create awareness about EV
• How to design the campaign and set the objective
• What is the impact of Govt policies on Electric vehicle sales
• Major players in Electric vehicle – Two Wheeler, Car, Bus, and Three Wheeler
• EV cost component Analysis
• Channel Sales Strategy
• Operating cost analysis
• Case study – Mahindra EV and Tesla

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