More than doing a survey is required to understand customers in Europe. Using different methodologies and tools helps to understand the customer’s wants and needs.

The key challenge in such customer analytics is that most people do not have actual experience with electric cars, as almost everyone has a lot of knowledge and information about ICE cars. For electric cars, “The public can’t truly know what kind of electric car they want until they see what options are available.” However, with our advanced customer analytics, we have created a clear image of customers’ requirements for different segments. Each segment has a different requirement, wish, and willingness to pay.

Europe has a diversified culture and language. We discussed with an average of 300 people in each European country, like Germany, Austria, Denmark, Sweden, Switzerland, France, Poland, the Netherlands, Ireland, Romania, Belgium, Estonia, and Bulgaria, to know their views, plans, and expectations of the electric car.

We considered the sample to have a good mix of Males and Females, Different age groups, urban and Rural Residents.

Customers give feedback on Willingness to pay, expected charging time, Expected range, Charging stations, and Car body type. This feedback is provided by various customer segments, such as urban commuters, Families, Young professionals, and environmentalists.

Three car segments are considered: budget, Premium, and Luxury. The Electric car specs, features, price, and other attributes are listed based on customer feedback.

To achieve success in the market, Electric car OEMs must not only focus on stated needs and fill them but also look ahead to future needs that customers may have and be ready to pay extra to meet such needs.

A special section of this report is the level of customer satisfaction and reliability Analytics, with the various parameters categorized between current and expected ratings. The report also dives deeply into the impact on sales, market share, growth, and brand image of customer satisfaction and delight, using the examples of Tesla and VW.

Most potential electric car buyers have ICE cars, and it is essential to know how customers prefer to switch from ICE to Electric cars. For example, Purchase price, Total cost of ownership, and technology-enabled safety are the top 3 criteria of the Budget car segment.  On the other hand, for Luxury Electric cars, Driving performance, car brand, and Sustainability are the top 3 parameters.

The report also consists of the different Electric car combinations and the willingness to pay for them.

The post What Do European Customers Want in an Electric Car appeared first on Autobei Consulting Group.

ACG defined the Indian Car segment in five categories:

• Lower Income Middle Class,
• Medium Income Middle Class,
• Upper Income Middle Class,
• Affluent, and
• Rich income Group

Every segment is having own definition of Product performance and Trust factor.

Identify new market segment for launching new Models of Carm SUV and MUV:

Product Analytics, Sub segment-wise Vehicle Customer decision probability Analytics based on various major factors:

The key insights of the report:

• Definition of the Customer sub-segment
• Critical Market and Product analysis of Indian Car and SUV Industry
• How to measure the trust  and vehicle performance to win get the customers
• The winning spot in the matrix of Brand Trust and product attributes
• How to Check and review your product and brand position
• How to move your brand and product to the winning zone of the Industry
• New Product launching Strategy to be in a winner and profitable zone
• Get the critical decision point and insert your product to influence the buying decision
• How customers think before buying a vehicle in India
• Individual OEMs wise buying decision flow based on available models and customer perception – Tata Motors, Maruti Suzuki, Hyundai, Renault, Mercedes Benz, BMW, Audi, Volkswagen, Skoda, Mahindra, Kia, MG Motor, Honda, Toyota, FCA, Volvo, Citroen
• Case study of Ford, Chevrolet, VW, Mahindra, Hyundai, and Maruti Suzuki

The post Indian Car buying Customer Mind Mapping Analytics appeared first on Autobei Consulting Group.

• Descriptive Analytics-Exploratory, Description, and Causal Research
• Try to understand the potential buyers of EV
• Level of customer satisfaction and reliability Analytics
• What is a “Customer Satisfaction” and “Customer Delight” for EV?
• Create Customer mind mapping of Electric Vehicle and Charging infrastructure
• Define the customer’s segment based on different relevant parameters
  Current user of Electric Vehicle– Application of vehicle, their overall experience for EV, and feedback to improve the experience.
• Survey Geography: Metro Cities, Tier1 and Tier 2 Cities, Towns, and villages (close to the cities)
• How customer preferences are changing towards Electric vehicles?
• How many customers are ready to pay for Electric vehicles – with different combinations of offerings?
• How brand and brand perceptions are influencing buyer’s decisions for every segment?
• What are the 5 top expectations from customers to buy EVs?
• Based on Survey – How customers are comparing EVs with IC vehicles?
• What are the ideal product specs, features, Price, and other attributes of each vehicle
• Best uses or Applications of Electric Vehicle – Electric Two-Wheeler, Electric Car, Electric Bus, Electric Light Commercial vehicle, Electric Three-Wheeler, and Electric Truck

How this survey help companies to make the blueprint for EV Strategy:

• To Create Product Portfolio and Management
• Future Prediction
• Factors that influence or change the demand for your products
• EV Price point for each segment
• Sales Strategy
• Advertising Budget and define the theme
• Entry Strategy
• How to target the segment and its market size
• Competitor insight

The post Customer Analytics – Electric Vehicle appeared first on Autobei Consulting Group.