Tata Motors is the market leader in the Indian CV segment, but is facing challenges from its competitors. Mahindra sold 10K units more in H1 FY 2026 compared to FY 2025. Ashok Leyland, Eicher, Maruti Suzuki, Mahindra, SML Isuzu, Force Motors, Isuzu Motors, and Volvo sold more vehicles than Tata Motors in H1 FY 2026 compared to the previous year’s H1.

Tata Motors is pursuing a multi-level strategy to increase its market share. The company is launching new models, developing an EV drivetrain, acquiring businesses, making Organizational changes, implementing Digitization, and engaging in aggressive marketing.

Electric Commercial vehicle OEMs like TI Clean Mobility, Toyota, JBM Auto, PMI, Pinnacle Mobility, and Switch Mobility registered double-digit sales growth in H1 FY 2026. Olectra sales declined but are expected to grow in H2 FY 2026. Scania CV sales more than doubled in the first half of FY 2026.

Indian MHCV Sales Q2 FY 2026:

Indian CV sales grew by 7% in Q2 FY 2026; however, Q1 FY 2026 was negative. The H1 FY 2026 Indian commercial Vehicle sales also increased by 1.9%. The market momentum is expected to continue for the next half year of FY 2026. The detailed report is available under our subscription package.

Indian LCV Sales Q2 FY 2026:

LCV sales showed impressive growth of 10% in Q2 FY 2026, compared to only 0.4% in Q1 FY 2026.

Indian CV brand-wise Market Share:

Tata Motors, Mahindra, Ashok Leyland, and Eicher control over 90% of the market share. Other OEMs Switch Mobility, Isuzu Motors, JBM Auto, PMI, TI Clean Mobility, Toyota, Pinnacle Mobility, Scania, Daimler, Blue Energy, IPl Tech, Propel, and Olectra are growing players, especially in the EV CV segment.

Indian Commercial Vehicle Competitor Tracking:

Due to the positive market sentiment and released news, funds supported increased sales of all major OEMs in the second quarter of the current Financial year.

The gap between Tata Motors’ and Mahindra’s sales is narrowing in the CV segment. A similar pattern has been noticed with Tata Motors and Ashok Leyland.

Subscribe to our Monthly Indian Commercial Vehicle Report and Data. Contact us at Info@autobei.com

The post Indian Commercial Vehicle Market H1 FY 2026 appeared first on Autobei Consulting Group.

The Indian Truck Pricing Strategy report is an exclusive, detailed report. We have maintained the data since 2008. Model-wise pricing data is crucial for all truck industry stakeholders because it provides sensitive analysis. Depending on the Model, the truck price increased between 30% and 50% on average.

We have covered different Drivetrain Truck technologies:

• ICE Truck
• Electric Truck
• CNG Truck
• LNGTruck

In our latest study, optimizing the price of Electric trucks can increase sales from 10 to 16%, and ICE and other fuel types can grow between 12 and 18%.

The brands need to understand the price broadly, not only the number of people who need to pay to get the Truck. Several factors need to be understood before deciding on the price. Willingness to pay is the key to pricing; competitor pricing benchmarking is used only for reference. In practice, it has been seen that competitor pricing is the only criterion for making the final call on pricing. Ultimately, the value OEMs give the customer is the key; there is no expensive or affordable truck at the point of fleet owners or logistics companies.

Every Truck Model differs from the others, even within the same brand. We have covered the following Truck Brands:

• Tata Motors
• Ashok Leyland
• BharatBenz (Daimler India Commercial Vehicle)
• Eicher Trucks
• Volvo Trucks
• Propel
• IPLTech
• Euler Motors
• EKA
• Scania
• Montra
• Maruti Suzuki
• Mahindra Trucks
• SML Isuzu
• iBoard
• Blue Energy

The variables that need to be considered are:

• What is the application of the trucks?
• What are the specifications and features?
• Spare parts cost, including Wear & tear and availability
• Mileage
• AMC, if there are any, typically for the Tipper segment or specific applications like Ports
• Buyers trust
• Brand image and reputation
• Suitability for Application or terrain
• Resale price
• Final Invoice Value or transaction price

Once all factors are considered appropriately, the price can be optimized effectively.

When Daimler (Mercedes-Benz—Actros Tipper) Trucks launched in India, their price was a bit higher than that of Volvo trucks, creating the perception that Daimler was more premium. Similarly, when the Bharatbenz Brand was launched, its price was slightly higher than Tata Motors because DICV wanted a premium Truck image compared to Tata and Ashok Leyland in the HDT segment.

Similarly, MAN launched its CLA range in India at a high price compared to Indian OEMs like Eicher, Tata Motors, and Ashok Leyland, but low compared to Volvo Trucks. MAN called this its Budget truck Strategy. However, Munich lost a lot on every MAN truck sale, and the MAN Munich cost centre absorbs this loss.

Every OME has a different pricing strategy.

Key Highlights of the report:

Truck Pricing trend

• Segment wise
• Sub Segment
• Model-wise, Type- Haulage/Tipper/Tractor
• All variants (Macro level detail)
• Change in pricing
• Price Comparison
• Product portfolio
• Product position
• Product segment analysis & Product USP]

Truck Types

• Rigid haulage
• Tipper, and
• Tractor Trailer

Price Philosophy

• End customer price
• Discount
• Govt. / Institutional sales
• Dealer Price/ Margin

Labor Charges

•   Authorized dealers
•   Local Garage

The price of the product changes

• Variant based on aggregates
• Upgraded version
• Unique variant
• Effect of the regulation change on price

Customers Segmentation

• Retail customers
• Large fleet owners
• Behavior & Psychology
• Special application vehicles

Spare Parts Price

• Genuine parts price
• Non-Genuine (Direct OEM suppliers) price
• Spurious parts
• Parts life analysis

Forecast

• Summary

The post Indian Truck Pricing Strategy Report appeared first on Autobei Consulting Group.

Check our Quarterly Report and Data Subscription Plan here.

Brand Wise Market Share:

Tata Motors leads the Indian Commercial Vehicle Market with a 36 percent market share, but has lost 6 percent in the last five years. The company is launching new products in each segment, including Electric Commercial vehicles.

Daimler’s Indian Commercial vehicles could not register growth in the last 5 years. The Indian CV market showed impressive growth, but DICV remains stagnant at a 2 percent market share H1 FY 2025. The price is also very competitive after the discount.

DICV could get the exact recipe from Eicher Motors, which has increased its market share from 6 to 8 percent. It utilizes the optimization of Volvo’s product portfolio. Daimler India can also write success stories with Daimler Truck AG’s support in Product Strategy.

BharatBenz is in medium—and Heavy-Duty commercial vehicles (MHCV). The Market share in the MHCV segment fluctuated between 8 and 6 percent from FY 2020 to H12025.

The Indian MHCV Industry’s CAGR between FY 2020 and FY 2024 is 13.6 percent, and Daimler India CV’s CAGR is 5.1 percent. This is below half of the Industry’s CAGR.

The company established a presence in the Bus segment. However, BharatBenz needs to penetrate the Small- and medium-sized truck fleet market.

Eicher was a leader in the Light and Medium-Duty truck segment but struggled in the HCV segment. After a JV with Volvo, Eicher has a significant presence in the Tipper and tractor-trailer segment.

Maruti just increased its market share by 1 percent in H1 FY 2025. The main reason is that the company cannot launch new products and variants to target the new Truck segment.

Ashok Leyland has successfully upgraded and launched new Rigid Haulage trucks and Buses to match product-market fit.

Premium Commercial Vehicle Segment: Volvo and Scania:

Scania and Volvo are Premium Brands in India. The trend in premium vehicle sales was almost the same, but the volumes differed. One reason Volvo is leading the segment is that it has been in India longer than Scania. 2008, the Volvo truck price was between 50K  and 60K Euro INR.

Indian Commercial Vehicle Segment Share Analysis:

The Small Commercial Vehicle segment is the largest in India. The SCV segment share has declined by 8 percent. With a vast network of quality roads, demand for Light, Medium, and Heavy Commercial vehicles has increased. Long-distance road transportation is becoming popular. LCV, MCV, and HCV have better access to destination points.

Indian Small Commercial Vehicle Market:

The Small Commercial Vehicle market has experienced steady growth, with a CAGR of +4.7 percent, indicating positive momentum in the Indian CV industry. However, this growth is lower than that of other CV segments.

Sales volume grew from FY 2020 to FY 2023, then declined slightly in FY 2024.

Competitive Landscape:

Mahindra’s market share increased from 46 percent in FY 2020 to 46 percent, demonstrating strong growth and leadership in the segment. The main driver of this growth is its strong position in the pickup Truck segment.

Tata Motors has seen a significant decline in market share from FY 2022, currently holding 29 percent, indicating a competitive challenge. The market share gap between Mahindra and Tata Motors is increasing.

Ashok Leyland has maintained a stable market presence, with a 13 percent market share, demonstrating consistent growth of 10 percent or more.

Maruti and Force Motors have smaller shares —7% and 4%, respectively —with minimal fluctuations over the observed period. Electric Trucks are successfully penetrating this segment.

Indian Light Commercial Vehicle Market:

The Indian LCV market grew at a CAGR of +5.9% between FY 2020 and FY 2024, showing steady expansion. FY 2024 sales increased by +26% compared to FY 2020, showing strong momentum.

Competitive Landscape:

Mahindra and Tata are two major players holding more than 65 percent of the market. Tata’s market share dropped significantly from 50 to 29 percent, indicating a significant decline.

SML Isuzu, Ashok Leyland, and Force Motors are other segment players.

Indian Medium Commercial Vehicle Market:

The Indian MCV market registered a CAGR of +7.2% between FY 2020 and FY 2024, indicating strong and steady growth. Developed Infrastructure helps create demand for both passengers and goods transportation. FY 2024 sales showed a significant +32% increase in the MCV segment.

Competitive Landscape:

Tata Motors and Eicher are two major players controlling 80 percent of the market share in H1 FY 2025. Tata Motors leads with a 41% market share, maintaining a dominant position.
Eicher follows closely at 39% with the right product market fit.

Ashok Leyland lost 10 percent of its market share in just 5 years. In H1 FY 2025, the company held a 14 percent market share in the MCV segment.

SML Isuzu has a stable market share between 4.5 and 5.5 percent. Mahindra holds only 1 percent, which shows that its Commercial Vehicle is not suitable for the MCV segment.

Indian Heavy Commercial Vehicle Market:

The Indian HCV market has experienced strong double growth with a CAGR of +17.8%, indicating a rapidly expanding segment.

FY 2024 sales saw an impressive +93% increase in sales volume, showing high demand in the HCV segment. Applications like Tourism, Intraacity, Steel, Mining, Heavy Machinery, Construction, Logistics, Cement, Port, ODC, and others drive this segment.

Tata Motors remains the market leader with a 50% share, though its share has declined by 5%, indicating increasing competition in some segments.

Ashok Leyland is the challenger, with a 42% market share, showing steady growth and a strong foothold. It has increased its market share by 4 percent in the last five years. In H1 FY 2025, the company increased its market share in this segment.

Eicher increased its market share from 4 percent to 5 percent. The company is focusing on the Tipper and TT segments along with RMC. Eicher’s tippers are performing well in mining sites. The Tractor Trailer is also creating a positive brand perception in the eyes of Medium and large fleet owners.

Mahindra and Other brands remain small players. Mahindra needs to improve its after-sales and Technology in the HCV segment.

The Indian Government is planning to construct 40km per day. This will not only boost this segment but also help to increase road transportation. India is the fastest-growing economy in the world, and it directly impacts the Indian Commercial Vehicle market.

Key highlights of the Report:

• Introduction of Indian Commercial Vehicle Market Trend and Outlook 2030
• Key Economic Indicators and their relevance for the Indian CV Industry
• Key Growth Drivers of Indian Commercial Vehicle Market
• Indian CV market size in terms of Value in USD (M) and units in  millions
• SCV, LCV, MCV, and HCV Market size and competitor Analysis.
• Sales Volume, Industry changes, and Segment Share
• Product portfolio, Technical Specs, Pricing, and relevant vehicle Applications
• Product Comparison and position analysis
• Segment wise Brand perception
• Technology Roadmap of each segment
• Electric Commercial Vehicle Market Forecast and Suitable applications
• Overloading and rated payload Application and their sizes
• Application-wise Demand Analysis 2030
• Pricing Group – Premium, Budget, and Affordable
• Price wise largest CV segment and Forecast
• Truck and Bus Fleet owner’s types – Characteristic, Typical fleet size, and their buying behavior
• Model-wise Product life cycle stage and expected time to replacement by new models
• Digital Strategy
• After Sales Analysis – Customer satisfaction Analysis
• Spare parts pricing Comparison
• Customer voice – Survey and Analysis

The post Indian Commercial Vehicle Forecast 2030 appeared first on Autobei Consulting Group.

• Economic growth rate forecast that has been revised downwards to 7.1 percent from 7.6 percent due to effect of demonetization
• Since repo rate unchanged at 6.25, there is no impact on EMI
• Indian OEMs are trying to adopt new technology and discuss with their suppliers
• On ground level, Inflation came down in several sectors especially in Real state and Commodity
• Some key models has been launched in last quarter
• On Dec 16, manufacturers are planning to reduce the production to fill the gap between demand and supply
• Suppliers will be also affected and need to change their business plan accordingly

Detail report is available in PDF version

The post First Report on Indian Automotive Industry after Demonetization  appeared first on Autobei Consulting Group.

On the 8^th of November 2016, Indian Govt disclosed that the 500 and 1000 notes to be demonetised. Automotive shares were also hurt by this move the BSE Auto index closing with a loss of 2.5% on next day of the announcement.The disclosure of PAN while buying vehicles had already been made compulsory except for two-wheelers. The entry level car segment would have an impact on this move but the rural area would face some slowdown in Two-Wheeler segment.

The passenger vehicle price more than 25 to 30 lakh may see a slowdown in this segment. Here we also analyzed the relationship between Customer types like real state or Contractor, Builder, Farmers, Jewellers, Professionals and another segment.

The next few quarters would see some low number sales and production figure. Unorganized Industry vertical like used car segment will feel the heat of demonization. OEM are now started to offer some attractive discount, Zero down payment and tie up with some banks and online payment firms like to get the buying sentiment up. ACG expects that the challenges are only for short time and there be reviving of consumer demand.

Every segment is effected in a different manner. We have covered following Segment

Vehicle type (Sales & Production), Customer (Retail/Strategic), Dealers, Financiers, Used car Market, Suppliers, Transporters, Logistic Companies (Small to large) and others

Area: Rural, Urban, Tier 1, Tier 2 and others

Macro Economy- IIP, Inflation, GDP, and others

1. Indian Passenger Vehicle

• Car
• UV
• SUV
• Van
• Taxi
• Premium Vehicle
• Luxury Car
• Entry level
• Small Car Segment
• Mid-Segment
• Others

2. Commercial Vehicle

• Small Commercial Vehicle
• Light Commercial Vehicle
• Medium Commercial Vehicle
• Heavy Commercial Vehicle

3. Truck | Small, LDT, MDT and HDT segment – Industry & Application wise

• Haulage
• Tipper
• Tractor
• Puller
• Special application

4. Bus Segment – GVW & Application wise

• Intercity
• Intracity
• School
• Staff
• STU
• Others

5. Two Wheeler Segment

• Entry Level vehicle
• Premium
• Luxury
• Economic segment
• Bike
• Scooter

6. Three Wheeler Segment

• Passenger
• Goods

7. Tractor & Other Agriculture equipment

The post Impact of Demonetization on Indian Auto Industry appeared first on Autobei Consulting Group.

Clients can simply get the ideal proportion at the perfect time for optimal engine and vehicle execution, which implies a higher level of productivity, mileage and unwavering quality. ACG has found in its most recent report that right mix gives numerous points of interest to OEM, Fleet proprietors and other partners like better mileage, product execution, productivity, security, simple to work, up degree, Engine operation and life and so on. Internationally it is fascinating to perceive how Brand observation functions in distinctive districts with altered product portfolios. Daimler is the main truck fabricate all around. Top OEMs are currently having in house improvement groups for transmission and Engine parts. In the North American showcase, a portion of the clients still jump at the chance to have Cummins, Eaton-Engine and transmission because of wide after sales system of nearby produces.

Then again, Chinese OEMs are additionally having importance vicinity however they are restricted to a specific topography. An exact blend of Engine and Transmission will promise product execution and life cycle. As of late ACG has done point of interest worldwide business vehicle examination on products and driveline. We have likewise dissected rate of Axle, Engine and Transmission, its different models and rate of those specific parts in production state wise.

The post Automotive Driveline Analysis appeared first on Autobei Consulting Group.