In Rigid haulage price has increased from AMW Motors 5 to 13% based on 7 variants, Ashok Leyland 1 to 20% based on 29 variants, Eicher Motors 6 to 29% based on 75% variants ,Mahindra Truck 6 to 31% based on 38 variants, MAN  21 to 34%, 9 variants, SML Isuzu 4 to 7% based on 16 variants.

MAN, Tata Motors, Ashok Leyland, SML Isuzu, Mahindra, AMW Motors, Volvo, BharatBenz, Eicher Tipper prices increase from 2 to 17% based on 153 variants of Tipper segment.

MAN, Tata Motors, Mahindra, AMW, Ashok Leyland, Tractor vehicle increased 2 to 11% based on 68 product variants.

Bulker of segment saw price increased from 4 to 8%.

Fuel Tanker saw 5 to 6% price increased.

Transit Mixer price increased 2 to 13%.

Similarly we have done analysis of price trend since 2011 to 2015. We have inlcuded  Tata Truck Price, Ashok Leylamd Truck price, MAN truck price, BharatBenz truck price, Eicher truck price, Scania truck price, Force Motors truck price,Mahindra truck price, AMW truck price

The post Pricing Trend Analysis of Truck appeared first on Autobei Consulting Group.

Scania is also entering into this foray with technical sound products like Volvo, they are also in niche market. These products are 4-5 times expensive compare to Indian OEM. This is one of the reason that sales numbers are not impressive. Daimler also launched first its premium products Actors but you can count sales figure on fingers.

Indian Market can be divided into three segments based on price: Low cost, Budget and Premium. When European OEM came to India with advance product offerings they failed to meet the pricing range in India. In this market there must be a proper balance among Price, Technology, Performance, After sales and Re-Sale value.

This is one of the major reasons why BharatBenz are able to break Tata and Ashok Leyland’s market share. New Product ranges from UD (Volvo), MAN CLA range could give a tough fight to BharatBenz product range.

First time Daimler India Commercial Vehicle is entering into mass market , Budget segment with customized product portfolio for India.
Its price would be 8 to 10% more compare to domestic players but TCO cost would be less. Daimler is market leader in many countries like Europe 23%, Turkey 43% etc.

First time TruckStrategy.com is coming with “Exclusive Analysis of BharatBenz Trucks”. It is first its kind of deep analysis with Promotional Sales, BharatBenz Product Range, Its position with competitors, Applications, Price range, Brand position, market share,Customer feedback, Advantages of products, Technology, Strategy etc.

On the other hand Tata and Ashok Leyland is also geared up to face this new scenario of competition. They are investing good amount on New product development, technology and up time warranty. Some time back you would not see any advertising of Tata Motors (CV) and Ashok Leyland on Electronic media but now a days aggressively they after doing branding to keep their position.

At the end of the day Customer will be the winner in this competition.

The post Game Changer Analysis of BharatBenz appeared first on Autobei Consulting Group.