Winning Go-to-Market EV Strategies for India

Winning Go-to-Market EV Strategies for India covers all key points like market Analysis, Forecast, financial Projection, Equipment cost, operating cost, Feasibility, and Plant Setup in India. Our experience assists over 100 OEMs, Suppliers, Financial Institutes, and Service providers. Some of our clients are the world’s largest electric car manufacturers, global companies among the top 10 EV OEMs, and one of the largest venture capital firms. The GTM Strategy is a comprehensive blueprint for a company’s success in the Indian EV market. We also help to win the customers, Target the segment, and competitor landscape.

India offers massive growth opportunities to companies but faces challenges like high prices and charging infrastructure. Getting a winning GTM will provide you with one of the largest markets in the world.

The Indian EV market is highly attractive because of the prominent market size, growing income, environmental awareness, driving comfort, and low operating costs, which are some attractive buying factors.

The key problem is that Bluechip companies assume they can reshape the Indian market dynamics according to their understanding or that Indian customers must accept them quickly. Meanwhile, Local manufacturers think that they have products that are perfect for the Indian EV market.

In 2019, one of the Bluechip OEM’s CEOs told ACG that Indian customers would queue at our office to buy our vehicle. Currently, this OEM has shut down its Indian office.

Following are the key GTM Strategy components:

Customer Segmentation:

India is an interesting market because it has a wide range of customer profiles, from price-sensitive to super-rich. There is high potential for electric cars, three-wheelers, and two-wheelers in Small and medium towns. The EV needs to be mapped with customer uses, Geographic taste and suitability, Tier 1, 2, and Midter cities. Find the customer segment that has an interest in buying your vehicle.

Product Configuration:

Before launching an Electric Vehicle in India, configure it to meet market needs and customer delight. Customer delight does not mean a full range of features. Technical, functional, and Emotional needs must be fulfilled. If changes are needed in the product, they must be quick and effective.

Customer Mind:

Target segment customer psychology, Customer type, buying power, needs and wishes, use pattern, brand perception, and brand belief are keys to getting the right products.

Create Profitable Business Model:

Making a profit is still challenging for electric vehicle manufacturing companies because of high production costs, low sales volume, heavy investment in digital technology, such as software-defined vehicles, and low after-sales revenue. Our Winning Go-to-Market EV Strategies for India provide a detailed road map for this.

ACG has developed a unique Business Model in which 30 to 50% of revenue can come from other sales.

Digital and GenAI:

Digital Technology is a game changer for GTM. It allows us to engage with potential buyers quickly and effectively, and implementing digital technology also helps us make data-driven decisions.

GenAI helps companies with functions like sales orders, summarizing sales orders, and customer interaction.

Sales Strategy and Organization:

Salespeople are the face of the organization. We recently visited many EV dealers. Although the salespersons are polite, the OEMs still need proper Technical product training.