China Truck Strategy Model level Analysis

China Truck Strategy Model level Analysis is our exclusive analysis. China is the largest single market in Commercial vehicle segment. The Chinese Low-end segment market is dominated by local brands, Mid end Segment is dominated by Chinese & JV Brands and premium truck and Bus segment is dominated by European players or JV between Chinese and European OEMs. We expect the interesting trend in the Chinese market that Chines brands are improving their quality at a fast pace to control high budget and premium market segment.

Key Trend and Drivers of China Truck Market:

China Truck TCO Analysis:

Some of the factors which are going to define market movements are OEMs organization, Dealer network, rich and suitable product portfolio, FinncialLocal production, Research, and Development Financial support and Digital technology.

Key Highlights of Report: Exclusive Analysis

OEMs Challenges: 

  • Margin
  • Common Architecture
  • Product features
  • Regulations
  • Define Customers segment
  • Price mapping
  • Product Support
  • Create common vehicle platform
  • Develop Key common powertrain platforms
  • Common spare parts
  • Successful Cooperation with Chinese OEMs
  • Intercultural Culture Management
  • Collaboration internally departments of R&D, Procurement, and HR

Total market size of Long haul tractor 220,00 to 370, 000 units by 2025. Long haul vehicle is the largest segment with the price range of 60,000 to 65,000 Euro estimate market size is 250,000 units. Low-End Tractor market size moved from 80,000 to 1,000 units with the price tag of 35,000 to 38,000 Euro and High-End premium market will move from 1,000 to 140,000 units with the price range of more than 80,000 Euro.

In short period of time, the Chinese market is likely to become more similar to that of European markets.

Some key strategic issues are OEM are facing like Portfolio Blueprint, Brand attributes for each brand, Optimize position with time, Define products specs to each brand and its perception. OEMs also needs to offer digital tool to help them to take buying decision, Network, and product information

Key Topics Covered:

  • Exclusive Model wise Truck Sales and Production Analysis
  • Market Assessment – Sales and Production
  • Key Economy Indicators
  • OEMs Strategy to acquire new market
  • Brand Position
  • Product Analysis
  • Price Analysis wise Analisis
  • Emission norms
  • Key products Technical Analysis
  • GVWR
  • OEM performance report
  • Buying habits
  • Market Dynamics
  • Competitive Analysis
  • Network Analysis
  • Digital Technology Strategy
  • Regulatory Analysis and its impact
  • Supply Chain of Key OEMs
  • Supply Chain Structure
  • Govt Policies
  • Commercial Vehicle Technology Analysis
  • Market Participants for Engine Manufacturing
  • Technology Roadmap for Chassis, Safety, Telematics and Infotainment
  • Growth Forecast and Opportunities

Companies included in the report:

  • MAN
  • Scania
  • DAF
  • Daimler
  • Anhui Hualing Automobile Co., Ltd.
  • Anhui Jianghuai Automobile Co., Ltd.
  • BEIBEN Trucks Group Co., Ltd.
  • BeiqiFoton Motor Co., Ltd.
  • China National Heavy Duty Truck Group Co., Ltd. (SINOTRUK)
  • Dongfeng Motor Corporation
  • FAW Jiefang Automotive Company, Ltd.
  • GAC Hino Motors Co., Ltd.
  • Hubei Tri-ring Special Vehicle Co., Ltd.
  • Nanjing Xugong Automobile Manufacturing Co., Ltd.
  • Qingling Motors (Group) Co., Ltd.
  • SAIC-IVECO Hongyan Commercial Vehicle Co., Ltd.
  • Shaanxi Automobile Group Co., Ltd.
  • Shanxi Dayun Automobile Manufacturing Co., Ltd
  • Zhejiang Feidie Automobile Manufacturing Co., Ltd.

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