TVS Motor Two-Wheeler:

Just 6 Motorcycle, Scooter, and Scooty variants from TVS accounted for 71% of sales in CY 2025. Two variants of the TVS Three Wheeler accounted for the highest sales in the last calendar year. The popular price band is 85,000 to 150,000 INR because Indian customers are moving towards the value-plus and premium segments. The key to TVS Motor’s success is the premium segment.

TVS Scooty was among the Top 10 best-selling models in CY 2019. Now, one of the iQube variants comes under the Top 10 selling variants. Young Female buyers moved from the Scooty to the NTorq, and urban female buyers prefer the iQube electric scooter.

In CY 2025, TVS has a 20 EV variant. TVS has an EV product range spanning the entry-level to premium segments across scooters and three-wheelers.

In CY 2019, TVS Motor registered 2.7 million two-wheelers, including 1,778 Motorcycles, Scooters, mopeds, and Scooty variants. The number of variants has not only been reduced, but the company has also improved variant naming and optimized product portfolio through better CRM.

The company is the market leader in electric scooters due to its driving comfort and product market fit. iQube has 3 battery sizes (2.25-5.1 kWh), but one variant offers the best value to buyers.

4 New Three Wheeler King variants added after COVID-19.

TVS Three Wheeler:

22 Variants of Three-Wheelers registered in CY 2025, with the best-selling being the Electric Three-Wheeler due to its low operating cost. The number of variants increased from 4% to 17% with a wide range of applications and fuel types.

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27% of all Mahindra Automotive variants contributed 50% of sales in CY 2025. The XUV 700, Furio, Scorpio Thar, Jeeto MAXX, Alfa, and TREO come in various variants, and some are in demand for their price points, features, performance, and maintenance costs.

Mahindra registered more than 1,000 variants across its automotive segments in CY 2019. Post-COVID, Mahindra product planning has been optimized through the launch of new models across various segments. In the last 6 years, Mahindra Sales have increased, but the number of variants is lower than in CY 2019. Mahindra sales are ~2X in CY 2025 compared to CY 2019. Mahindra registered (Retail sales) 956,337 units in CY 2025. The sales included SUVs, Pickups, Buses, Trucks, Mini Trucks, LCVs, electric three-wheelers, and Construction Equipment.

In the Heavy Duty Truck segment, Bulker is popular among fleet owners due to its suitability for cement and Fly Ash transport applications. The key reason is that, in this application, the Mahindra Tractor trailer has better mileage than other models.

Bolero is the leading Mahindra model, but not all Bolero variants are not top sellers; only 3 are customers’ preferred choices. It is because these 3 variants offer the best value and have greater competitive advantages.

This macro-level data shows that variant-level sales data is required to understand product-market fit.

The further Mahindra SML Isuzu acquisition required a sharp product, Brand, and Sales strategy to win the white space in the market. Product position is one of the key challenges for both companies. Our RTO- and Variant-wise Indian Automotive Sales reflect the pulse of the Indian Automotive Industry.

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ACG has created a Monthly real-time Pricing Analytics dashboard with more than 20 product attributes, Market dynamics, Willingness to pay, competitor landscape, segment migration, price elasticity, and other external and internal factors. This Analytics is created based on data at the Brands, Models, and Variants levels. We converted the high complexity into easy-to-navigate dashboards.

We built a simulation environment that turns this complexity into user-friendly Pricing Analytics. This dashboard helps to test, validate, and challenge before taking the final decision on pricing.

Indian Two-Wheeler Pricing Analytics Covered: 

• Variants: 300+
• Models: 140+
• Brands: 25+
• Electric and ICE

We’ve observed that pricing decisions are based on competitors’ prices, costs, or the Value provided by the respective OEMs. Now your pricing decision is showing the live impact. For example, what happens if the price of our Scooter or motorcycle increases by 2% in the next pricing review cycle? It takes months, a large team, but it ended on a gut feeling.

Some of the questions that give answers within a minute:

• If Hero cuts Splendor Plus by 5% to defend against the closest competitor’s model launch, what happens to Hero’s total OEM share versus Honda?
• Where is the most defensible price point for a new 125cc scooter from a Tier 2 OEM entering the market?
• At what price does the Ather Rizta Z achieve price parity with the Honda Activa on a 5-year TCO basis?
• Which Royal Enfield variant is most vulnerable to a KTM Duke 250 price cut of 12%?

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This data transforms decision-making from guesswork into highly precise, actionable insights. This data has the power to change Two Wheeler OEMs, insurance, financial institutions, and Components suppliers.

Indian Two Wheeler Brand-wise registration data 2010 to 2025:

Royal Enfield has more than 50 variants in CY 2025, including one variant that has discontinued. Of these 50 variants, only a few dominate sales and drive company revenue. The brand targets only the premium segment.

In 2010, numerous variants were available on the market. Royal Enfield focuses on a few variants to meet buyers’ requirements and preferences. In other words, product portfolio optimization is a key ingredient in achieving product-market fit.

Example: knowing Royal Enfield’s model sales numbers does not provide relevant market intelligence. But with our database, you will get the Royal Enfield Model, variant names, Engine, Price, Features, help map customer willingness to pay, competitor strategy, New product launches, marketing strategy, and Pricing. It save heavy cost of OEMs. Similarly, component suppliers develop effective production plans, R&D budget allocations, revenue growth targets, and market-share gains.

Splendor from Hero MotoCorp is the leading model, but knowing that only single-digit variants account for its sales shows the actual demand.

Electric Two-Wheeler Product Planning:

Having such data will help Electric Two-Wheeler OEMs map demand and determine which Electric Two-Wheeler models to launch in the market, as model mapping is enabled. This provides the performance, price, customer segment, demand profile, and replacement options.

Components suppliers include Tyre, Engine oil, Clutch plate, Battery, Spark plug, and other components required in the market.

Answer the key questions like:

• Segment-wise analysis of Scooter and Motorcycle
• Which are the top 10 or 20 variants from 2010 to 2025
• How trend change and forecast
• What price bracket has the largest share
• How willingness to pay has changed over the last 15 years
• What is the combination of Technical specs and features that dominate the market

We have covered the following OEMs in our database:

• Hero MotoCorp
• Honda Two Wheeler
• TVS Motors
• Suzuki
• Yamaha
• Bajaj Auto
• Royal Enfield

The post Two Wheeler Vehicles in Operation (VIO) & Registration Data appeared first on Autobei Consulting Group.

Market Strategy and Product Strategy: This data helps Electric OEMs’ entry and product strategies. It also helps OEMs with Marketing planning, Strategy, Branding Strategy, buyer target group, and advertising planning.

Production planning, Inventory, and Supply Chain Strategy: Production planning is critical for any OEM. Such current and future demand helps to produce a production plan and a New Product launch. One data point provides a demand forecast up to 2030. Based on the estimates, OEMs can secure the supply chain components.

Competitive Benchmarking: Track competitors’ sales and which model specs are popular in each geographic region. Buyers’ willingness to pay can also be tracked and reviewed to inform pricing or value proposition.

Specs and features: Battery size, battery type, range, charging time, Digital features, and Others

Investors or Financial Institutes: Provide deep market intelligence, including penetration of the Indian Two-Wheeler market, ROI, support for investment decisions, and Future demand. Reduce the risk of the investment. Invest in a model with a higher likelihood of market penetration.

Network Strategy: Dealer network and charging infrastructure. Having state- and city-level sales data for specific states or cities helps prepare the appointed dealers and invest in a better-charging network or even swappable batteries for the most demanded models.

Other kinds of firms, like Research and Consulting and Insurance, can also benefit from having such data.

Check our Monthly Subscription Here

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The Electric two-wheeler market doubled in October 2025 compared to the first month of 2023. Monthly sales were highly volatile, but the industry is showing attractive long-term growth. The festive season was a key driver of the 37% sales growth in October 2025.

The long-term forecast will register double-digit growth.

Competitor landscape:

Bajaj Auto Scooter has a robust product and is reliable in its category. This provides a safe, confident ride. Its body is metallic, giving stability.

On the other hand, Ola Scooter sales continue to decline due to various factors, including poor after-sales support and competitors’ new model launches. Social media was flooded with negative customer support issues with Ola.

Ather and TVS Motors have different product USP and lead in some specific segments. Ather sales decreased by 33% in October 25 compared to October 24.  Ather also has clarity on the product road map. Due to TVS’s dense network, TVS successfully penetrated even rural areas in a short time. Young buyers in urban areas prefer Ather.

Hero MotoCorp has shown consistent sales growth over the last 34 months. This is because it’s a balance between price and features offered to the customers.

Other players like Greaves Electric, BGAUSS, PUR Energy, RIVER Mobility, Revolt, and electric Two-Wheeler sales increased continuously for more than 2 years.  Kinetic has received significant funding from investors, but it could still perform like other players.

Subscribe to our Monthly Indian Electric Two-Wheeler Market Insight Report. Check the Monthly plans here.

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Excess scooter production occurred in Q1 FY 2026, assuming the demand or sales of Scooters will exceed 5% growth. However, sales declined by 0.2% in the same period. An almost similar situation was noted for Motorcycles because their production fell by 1.3%, but sales decreased by 9.3% in Q1 FY 2026. The export of the two-wheeler increased by a double-digit of 29%, but the scooter export decreased by 7.3% in Q1 FY 2026.

In Q2 FY 2026, the Scooter and Motorcycle segments recovered from negative to positive growth. Their production volume increased by 12% and 10.4%, respectively. Their sales grew by 12.4% and 5%. The exports of both segments registered double-digit growth.GST rate cut and the festive season were the key factors behind the growth.

In FY H1 2026, the Scooter segment registered 6.4%, and the Motorcycle segment declined by 2.1%. The Two-Wheeler export market is flourishing for Indian Two-Wheeler Brands.

Honda lost 7% of its market share in H1 FY 2026 in the Scooter segment because Indian buyers widely accept TVS Motors’ Scooters. Suzuki, Hero MotorCorp, and Ather are benefiting from favourable market dynamics. Bajaj Electric Scooter lost minor market share in H1 FY 2026.

In the Motorcycle segment, TVS and Royal Enfield are two brands that increased their market share in H1 FY 2026 compared to H1 FY 2025. TVS and Royal Enfield Motorcycle quality and performance are the main drivers behind their growth. Royal Enfield grew by 21%, and TVS grew by 8% in the first six months of the current financial year.

Subscribe to our Monthly Indian Two Wheeler Report and Data, contact us about the Monthly Subscription, Email: Info@autobei.com

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The Indian two-wheeler tyre market was 123.5 million units in FY 2025, and this segment has the largest share in the Indian tyre industry. The motorcycle segment is the largest in the Indian Two-Wheeler Tyre market, but the Scooter segment is also growing fast. The key reason behind this is the small replacement cycle of the motorcycle segment and the large number of motorcycle units parked in India.

The replacement tyre is smaller in rural India than in Urban areas because of rough terrain in rural areas and more use of motorcycles.

Types of Tyres:

Radial tyres are still not popular in the Indian Motorcycle and Scooter segment. However, motorcycles above 300cc prefer to have radial tyres. Radial tyres are a bit more expensive than bias tyres. The difference in price between Bias and Radial is around 500 to 900 INR.

Motorcycles have a significant share compared to Scooters and mopeds. Tyre Buyers have different purchase patterns. In the South, 53% of customers have a specific brand in mind before buying the tyre, which differs in other parts of India. North, East, and West India have different buying habits for tyres for their Two-Wheelers.

The Indian tyre market is significant in the 80/100-18 M, 90/90X17, 100/90-17, and 100/80-17 sizes. Electric Scooters have popular tyre sizes 100/80-12, 90/90-12, and 110/70-12. We provide the Tyre size-wise Market size, OE, and the replacement tyre market. We have included more than 30 types of tyre sizes.

Competitor Landscape:

MAXXIS, MRF, TVS, and CEAT are the major brands in the Indian two-wheeler OE and replacement market. MRF and CEAT are leading tyre brands because they provide better value for money. Independent or multi-brand Tyre dealers also promote these two brands. Michelin offers premium tyres at almost double the price of mass market tyres. The company must convince the buyers of the value of high-end premium tyres. During the ACG survey, we also observed that even after communicating the key features of the premium tyre, buyers could not connect with those points without experience.

TVS has benefits, such as a wide range of two-wheelers in India, especially for the OE tyre market.

• MRF Tyre
• Apollo Tyres
• CEAT Tyre
• JK Tyre
• TVS Srichakra Tyre
• Bridgestone Tyre
• Michelin Tyre

The Growth Drivers of the Tyre market:

In FY 2025, 23.9 million two-wheelers were produced in India. According to the ACG forecast, the Indian Two-Wheeler market is expected to register a 0.5% CAGR from FY 2025 to FY 2030.

The Key drivers behind the growth of the Indian two-wheeler market are:

• Quick commerce growth
• This effective mode of transport to avoid traffic congestion in cities like Mumbai, Delhi, Pune, Bangalore, Ahmedabad, and other Metro, Tier 1, and 2 cities
• Affordable price point of 60% motorcycles, Scooters, and mopeds
• Growth in Electric scooters included slow EV
• Better resale value, long life cycle of the Vehicle, and low maintenance cost
• A rich product portfolio means buyers have many choices that fulfill their needs.

State-level Two-Wheeler Tyre market:

North India is the largest market for replacement and OE tyres. Uttar Pradesh is the central state in the North region. In UP, two-wheelers are popular because buyers are looking for the most affordable mode of transportation in daily life. Industry collaboration and culture play a role in making it the largest Two-Wheeler market in India. The Rural areas in UP prefer to have a Motorcycle for day work.

In the western region of India, MP, Maharashtra, and Gujarat are the central states for motorcycles and scooters. Electric Scooters are also popular in these states and are expected to be one of the significant markets for 2W EVs.

In South India, Bengaluru and Chennai are the major cities. Q commerce is also one of the primary reasons behind the attractive tyre replacement market. However, the buyers’ behaviour differs in Bagaluru from that in other parts of India.

Delhi, Rajasthan, Bihar, and West Bengal are the other significant two-wheeler tire markets.

Challenges and Opportunities:

The large market size is attractive to tyre manufacturers. ACG has conducted extensive research to identify buyers in the secondary tyre market. As per our study, it is a challenge that buyers do not process all the technical and complex information related to a tyre before making a decision. However, this is also considered an opportunity to gain a significant share of this segment.

Make the tyre brand Strong and Appealing:

Need to design an effective Brand Strategy to engage the potential and existing buyers. The brand needs to be energized, which impacts the buyer’s decision. This can be done in the following ways:

• Innovative product communication
• Engage your buyers in pre-sales and post-sales

The Tyre brand can be interesting to buyers in the above two ways.

ACG has created the Brand matrix with the customer (Tyre buyers) on the following parameters:

• Tyre Brand equity,
• Tyre Brand relevance,
• Tyre Brand image,
• Tyre Brand loyalty, and
• Tyre Brand portfolio

In today’s world, the above five parameters are changing rapidly, and Tyre’s brand needs to keep up with how customers perceive it and process information.

Key Highlights of the Report:

• Indian Two-Wheeler Market Assessment
• Indian Two-Wheeler Tyre Domestic Market Size, Import Tyre, and Export Tyre Market
• Motorcycle, Scooter, Moped split between ICE and EV drivetrain
• Tyre size-wise Market share, Sales by units, and Sales by Value
• Indian Two-Wheeler Tyre Market trend and forecast – FY 2020 to FY 2030
• Customer Buying behaviour Analysis and survey
• Replacement interval of the Motorcycle and Scooter
• Brand and Sales Strategy Analysis of Tyre Manufacturers
• Price point of the various tyre size

The post Indian Two Wheeler Tyre Market appeared first on Autobei Consulting Group.

The product is the core of the Indian Two-Wheeler Industry. For buyers, a Motorcycle or Scooter is not just a physical product but a combination of Service, Aesthetic look, Parts, Durability, Reliability, Brand image, Experience, Technology, organization, and others. The successful product strategy has all the essential components and ingredients.

This report analysed how customers buy the motorcycle or scooter they want. Two-wheeler buyers estimate which Motorcycle or Scooter will deliver the most perceived value and act on it. Whether the Product offer lives up to expectations affects customer satisfaction and the probability that the customer either repurchases or recommends it, such as Splendor and Activa.

What benefits are buyers getting, and what is the cost? Here, the price refers to the bundle cost, such as buyers’ time, energy, psychological cost, etc.

Buyers want a certain level of reliability, durability, performance, and resale value. A certain level is a relative term directly associated with product cost or customer segmentation.

Buying Pattern Analysis:

Like school-going students (16- 18 years), the parents of young riders focus more on Safety, so they prefer a low-speed Electric Scooter.

Budget-conscious, college-going, or early job seekers prefer mileage-focused scooters and motorcycles. Young Professionals value Style and ValuePlus Motorcycles and Scooters. The 30 to 40-year-old age group looks for a multipurpose, stylish, or luxury Motorcycle.

Motorcycle Segment:

The segment’s market share up to 125cc declined to 75% in FY 2025 from 81% in FY 2012. 28% of model variants are available in this segment. The market share of the 125cc to 200cc segment was 15% in FY 2025 compared to 17% in FY 2012. 35% of model variants are available in this segment because they are growing. The segment above 2cc increased its market share from 2% in FY 2012 to 10% in FY 2025. 38% of motorcycle models and variants are available in this segment because buyers prefer a wide range of products.

Scooter Segment:

110cc and 125cc and above are two key segments. Most 125 and above scooters are owned by young people who like to have power. The 125cc segment is popular among Women, Middle-Aged people, and retirees.

Growing Preference for High-CC Bikes by FY 2025

125cc is the largest and dominant segment but market share is declining because buyers are looking for bit higher cc engine.

200 to 500cc is profitable segment. 500c and above is the growing Two Wheeler segment from FY 2021 to FY 2025.

Why is 125cc the popular segment?

Mileage and Power are two key components of a Two-Wheeler. Buyers looking for mileage go below 125cc, and buyers looking for power go above 125cc engines. The 125cc engine segment offers a balance of power and mileage. This is one of the key drivers behind the largest segment in Indian Two-Wheelers.

Honda Product Strategy:

Consumers widely prefer Activa due to its Good Initial Acceleration, Smooth riding, Excellent suspension, Excellent riding Comfort, Moderate mileage, and Low maintenance cost.

DIO was introduced in the Indian market to attract the younger generations, which added to its sales volume.

First, introduce the “COMBI BRAKING SYSTEM” before it became Mandatory for all 2-wheelers. We were the first 2-wheeler company to introduce OBD Versions in India.

Honda has started frequently offering modified versions, such as 3G, 4G, 6G, Activa 125, OBD1, OBD2, and X Smart ( where no key is required to lock and unlock the vehicle, like in Cars).

Separate showroom and service set for high-end models to attract premium customers.

First to start “Smart Workshops” across India. It is the next level of  “Customer care” offered by Honda.

4 Models of Honda contribute 84% sales within Honda group including Activa 125 and Activa 6G in FY 2025. The product portfolio covers both Motorcycle and Scooter segment. Such market share have a more stable and reached to diversified customer segments. Honda has a significant presence in all two major segment ValuePlus and Economy.

Hero MotoCorp Product Strategy:

Though the HONDA Active and HERO Pleasure share the same Engine design and components, Pleasure cannot compete with ACTIVA due to some Quality issues and Riding comfort.

Though the Engine Design is the same, they lag in other Parameters.
Other scooter models introduced by HERO did not live up to the expectations of the Consumers.

In Motorcycles, Splendor is still the Single Largest selling Brand in India due to its incomparable Engine design ( Horizontal Engine: has its advantage) and vehicle Body geometry.

Also, the Introduction of “HF Deluxe” models (Which Share the same engine as Splendor) adds to their volumes.

The Splendor and HF Deluxe contributed 75% sales of Hero MotoCorp in FY 2025. This is highly risk business scenario. There should be diversification of product portfolio to cover wide range of the customer group. Both Models are in position in Economy Motorcycle segment.

Other Motorcycle Models Introduced by HERO initially received a good market response but could not sustain it in the long run.

Yamaha Product Strategy:

A late entrant to the Low CC Vehicles market, Honda, Hero, and TVS could not sustain in Volume games, though they provide good-quality products like RAY Z, ALPHA, and Fascino.

Now, they are moving away from low-CC vehicles and will focus on higher-end Bikes and Scooters in the future.

OEMs with Higher Sales Offer Slightly More Variants:

The relationship between the number of variants and sales is weak. Sales have a minor impact if the number of variants increases for every model. However, the results differed after developing a product strategy for individual brands.

Increasing the number of variants alone does not help OEMs increase sales; proper planning and a strategic target customer group are also crucial. Product features, Pricing, Brand Strategy, Customer segment, etc., also play a significant role.

Sales Sensitivity to Performance Matrix Varies by Price Segment:

ACG performance helps to create Product Strategy and Product planning with Specs.

Higher-end or luxury segment customer buyers seek engine power relative to price. The economy segment harms increasing performance. Other important factors for the Economy segment are Price, Mileage, Brand Reliability, and others key specs.

In the ValuePlus segment, the performance matrix influences buyers’ decisions, but aesthetic look, features, and brand image also play essential roles.

Strong Linear Relationship Between Price and Kerb Weight

The Entry level Two Wheeler have a low kerb weight. This also help to get desired mileage. The higher priced Two Wheeler have a strong chassis, Heavy Engines, mostly with premium quality material.

Table of Content of the report: Data in Excel is also available

• Indian Two Wheeler Market Trend and Forecast in Units and Value (USD)
• Vehicle Type: Motorcycle and Scooter
• Model and Variants level Sales, Price, Kerb Weight (Kg), Engine Type, Number of Valves, Power (hp), Torque (Nm),  Transmission, Front  and Rear Break,  Front Tyre, Features, and other key detail.
• Competitor Landscape: APRILLA, ATHER, Bajaj Auto, Harley Davidson, Hero, Honda, Husqvarma, Kawasaki, KTM, Okinawa, OLA, Royal Enfield, Suzuki, Triumph, TVS Motors, Vespa, and Yamaha
• Segment: Economy, ValuePlus, Stylish, and Luxury
• Engine Based Segment: Entry level, Executive, High performance, LifeStyle, and Power Bike
• Customer Buying Analysis: Based on Gender, and Age
• Sales and Market Share: North, East, West, and South Zone
• Top 50 cities for 2 Wheeler Market
• Motorcycle and Scooter Product Management: Product position, Value delivery by Top Models, Product Strategy, and Product Market fit
• After Sales service cost analysis , Resale value
• Electric Two Wheeler and ICE Engine Market Analytics
• Brand Image and Position and how it impacts on Sales
• Customer buying journey and different touch points experience
• Customer segmentation based on income

The post Indian Two Wheeler Product Strategy appeared first on Autobei Consulting Group.

In FY 20205, 50% of motorcycles and scooters will be priced between INR 90K and INR 189K. This segment accounts for 31% of total two-wheeler sales.

Bajaj Auto and TVS Motor control 50% of sales in this price band because their most popular Models, like TVS Motor’s Pulsar and Raider 125, fall within this price band. Sales prices above INR 189K and below INR 90K are controlled by Hero and Honda, which account for 70% of sales.

Low prices mainly drive Indian Two-Wheeler sales because most buyers are first-time buyers, and most first-time buyers consider whether a scooter or motorcycle is affordable.

As per the Indian Two-Wheeler Pricing Strategy report, Half of the Two-Wheeler Models are priced below INR 130K, and the rest are priced 50% above INR 130 K.

Indian Two-Wheeler Pricing Strategy

TVS Motors, Hero MotoCorp, and Bajaj Auto focus on the low-price segment to gain significant market share. Yamaha is also following the same line to compete in this segment.

Honda has a mixed product portfolio with an extensive price range to cater to multiple customer segments.

Willingness to Pay:

After interacting with various buyer profiles, we have concluded that buyers are willing to pay higher prices for specific Models and variants because they are getting value for their money.

Honda’s Shine, Stylish Model is the Royal Enfield New Himalayan 450, Ola, TVS Apache,  Jupiter, and Yamaha Ray. The buyers are ready to pay more because they have experienced getting more against what they are paying.

Buyers are willing to pay more because it demonstrates appropriate product-market fit.

Value Segment is an attractive segment, based on Value (INR, Billions):

The scooter segment is moving towards ValuePlus because buyers are looking for value, not just low prices.

Indian Two-Wheeler Segment and Brand Market Share Assessment

The economy or the Affordable segment is shrinking, but ValuePlus and Stylish are growing. By 2030, the ValuePlus segment is expected to be the largest in value.

Royal Enfield is a highly profitable OEM because of its Product market fit in the Stylish, Value-plus, and Luxury segments.

Honda can penetrate the ValuePlus segment and increase its market share by 2030.

EV scooters like Ola and Ather are present in the ValuePlus and Stylish segments.

To buy the Full report, contact us at Info@autobei.com

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The Indian Scooter and motorcycle market is growing because scooters and motorcycles are affordable, have low running costs, require little upfront investment, have low EMIs, are in Demand in quick commerce, are easy to drive in heavy traffic, especially during peak hours, and are easy to park.

Entry-Level Bikes Remain Dominant in Indian Two-Wheeler Market:

The entry-level segment will still be the largest in the Indian two-wheeler market in FY 2025 because first-time buyers are price-sensitive. Other reasons are that entry-level two-wheelers have attractive mileage, are preferred in the rural market, and have low maintenance costs.

Due to increased disposable income and the primary commute vehicle, second-time buyers prefer executive and Lifestyle Motorcycles.

Royal Enfield is the market leader in the LifeStyle segment because its brand is strong in buyers’ minds.

Indian Two-Wheeler Trends FY 2025: Honda Leads, Hero Slips:

Honda’s vehicle sales revenue overtook Hero MotorCorp’s Sales revenue in FY 2025. This is one of the milestones that Honda Two Wheeler India achieved. Honda achieved this because it has a mixed product portfolio. Honda has a significant presence in the Value Plus segment, and Hero has a stronghold in the Economy segment.

Market Share Trend FY 2021 to FY 20205:

Hero has continuously lost market share since FY 2009, when its share was 60%. In the last 16 years, it has lost around 50%, down to 29% in FY 2024. Honda, which had a market share of 6% in FY 2009, has reached a 28% market share.

TVS Motors, Yamaha, and Royal Enfield increased market share because they adopted different strategies to win buyers’ confidence.

Competitor Landscape: Motorcycle and Scooter

Honda is gaining market share and growth in the Motorcycle and Scooter segments because the company does not compromise on component or part quality, Production process, or Equipment quality.

Honda also sets a benchmark in the Industry in after-sales support by providing proper training to technicians, supply chain management, quality checks, and customer satisfaction.

The other reasons are that Honda has high product reliability, performance, and resale value.

The post Indian Two Wheeler Market FY 2025 appeared first on Autobei Consulting Group.

Check the Monthly Indian Automotive Data and Report Subscription Plan. 

ACG predicts that the Indian Automotive Industry will grow at a CAGR of 1.7% from FY 2025 to FY 2030. The Indian Automotive Market size was ~25 million units in FY 2025.

Indian Automotive Market Forecast 2030:

In FY 2019, India sold 26.3 million vehicles, including trucks, buses, passenger cars, two-wheelers, and three-wheelers. FY 2022 registered 17.8M, the lowest number in the last 7 years, compared to the pre-COVID level. After reaching its lowest volume, the Industry began to grow annually.

The key growth drivers are Road Infrastructure development, Government policies, advancements in Automotive Technology, Consumer aspirations, and increased purchasing power.

Indian Passenger Vehicle Market Forecast 2030:

The expected CAGR between FY 2025 and FY 2030 will be around +6.2 percent.  Indian Customers bought 4.3 million Cars, SUVs, MUVs, and Vans in FY 2025. This segment looks highly attractive due to its consumer affordability. SUVs and Budget segment cars in Metros, Big cities, and towns will be in demand by FY 2030.

Passenger vehicles are the second-largest segment in the Indian Automotive Industry. After COVID, customers prefer a car to a Two-Wheeler due to increased income, better road connectivity, Digital features, and comfort. The PV segment’s share has increased by 4 percent from FY 2019 to FY 2025.

India exported 0.77 million cars in FY 2025 with a +2.2 percent CAGR from FY 2019 to FY 2025.

Rising urban populations and first-time car buyers are key drivers for Compact cars in India. Early adopters are highly interested in adding Electric cars to their portfolio.

Indian Two Wheeler Market Forecast 2030:

The Indian two-wheeler segment is the largest in the Indian Automotive Industry. This segment lost 4% in the last 7 years, from 81% to 77% in FY 2025. It also showed that the customers preferred a car or a private four-wheeler. In FY 2019 and FY 2025, India sold 21.2 million and 19.6 million two-wheelers, respectively. Two-wheeler sales are expected to grow at 0.5% CAGR between FY 2025 and FY 2030.

Since the Indian two-wheeler product price, performance, and features fit the demand of many other countries’ customers, exports are expected to rise by 1.4% CAGR from FY 2025 to FY 20230. African and Asian markets are attractive export countries for most OEMs. Brands like Royal Enfield also target the European market since the company offers a different motorcycle experience than other Japanese and local manufacturers.

Indian two-wheelers are the only segment that registered 9% growth in FY2025 compared to FY2024.

Indian Commercial Vehicle Market Forecast 2030:

Commercial vehicle sales reached ~1 million in FY 2025, matching FY 2023 levels. Sales declined with a CAGR of -0.9% between FY 2019 and FY 2025. A 4.8% CAGR is expected for the Indian CV segment between FY 2025 and FY 2030. Double-digit growth is expected because the CV industry’s market drivers will be favourable for the next 10 years.

Indian Commercial Vehicles are the backbone of India’s logistics Industry because 70% of freight transport in India is by trucks. Trucks and buses are the two vehicle segments in the CV industry. Both segments have distinct characteristics and are influenced by different market dynamics. ACG provides Model and Brand Sales, Production, and Export Data Trends and Forecasts.

Government investment to develop infrastructure, the growing e-commerce sector, the demand for Electric trucks, Fleet modernization, and Integrated advanced technology in Trucks are key drivers for the Truck segment in India.

Mining and the Construction Industry are key drivers of the heavy Tipper segment growth. Container, Steel, and Grain are key drivers of the heavy-duty Haulage segment. ACG provides Model—and application-wise Truck and Bus Data and the split of overload and payload truck sales Data.

Central and State government urban mobility plans, better connectivity, the Adoption of Electric Buses, the increase in urban population, Tourism and Intercity travel, and the implementation of new safety regulations are key growth drivers for the Indian Bus Industry.

Indian Three-Wheeler Market Forecast 2030:

The Indian Three-Wheeler market showed -0.9 percent growth between FY 2019 and FY 2025. This segment is expected to register a 4.0 percent CAGR between FY 2025 and FY 2030. This Industry reached 0.74 million vehicles in FY 2025, equivalent to the pre-COVID level in India.

Low Operating costs, Affordability, Customer demand for Electric Three-Wheelers, Suitability for short-distance travel, and expected growth in the Export market are key drivers for the Indian Three-Wheeler segment.

Key Highlights of the report:

• Indian Automotive Industry Trend and Forecast FY 2030
• Monthly and Quarterly subscription options are available
• Brand, Model, and variant level Sales, Production, and Export Data
• Two-wheeler, Truck, Bus, car, and Three-Wheeler City-wise Model-wise Sales Data
• Product Analysis from FY 2011 to FY 2030
• Electric Vehicle Report and Forecast
• Brand-level report
• Qualitative and Quantitative Analysis Report
• Data available in Excel, Power BI, and Tableau

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