Advertising and Effectiveness Strategy for Automotive Industry

Automotive Brands spending a good amount of money on advertising and branding. In our report, we analyze how its impact on customers and their opinion to improve it.The assessment analysis can not only reduce marketing budget but also it suggests the best way get max ROI.

Report Highlights:

– Check customer pulse in terms of  Timing of ad, Quality of Ad and its Recall life

– Product promotion and Branding Concept it is significant

– Direct and Indirect Advertising strategy and its effectiveness

– Corporate Advertising and Branding Concept and it is significant

– How language plays important roles in its effectiveness like English, Hindi, and local languages

– Gender wise strategy and reaction

– Types of ads:

• TV Commercial
• Digital Ads
• Print Media
• Offline ads

– Effects on Sales

– Impact on Branding

– Trend Analysis

– Rural Vs Urban region

– Future Trend and practice of advertisements

– Communication with customers

– How to calculate ROI with various parameters

– Competitors analysis

– Nature of ad and Customer segment

– B to C and C to C advertisements strategy and concept

– Innovation in advertisements

– Role of celebrity and 5 case studies

– How to make most effective media plan

– Region wise Ad strategy

– Events Strategy and cost saving

– Dealer and regional sales team role in advertising

– Segment wise Top 10 advertising

-Social M edia Strategy

– Case Study

– Industry included Car, SUV,MUV, Sedan, Luxury, Sport, Premium, Truck, Tipper, Tractor, Premium Trucks, Bus, luxury, and Premium Bus, Tyres, Auto Components, Two Wheeler,Bike, Scooter, Three Wheeler and Commercial Vehicle.

One of the Auto company was getting the lof of Sales enquiry but the sales conversation was too low. We did analysis and found the root cause of the problem and suggest the solution. After applying new recommendation, the company could save 30% of marketing budget and sales conversation increased by 40%.

This study will be helpful to understand the customer opinion and perception of the product and Brand perception. Based on our analytics insights, It also helps to make effective advertising Strategy and gain various advantages through one campaign.