Tata Motors Jan 2016 detail sales report and company updates. Full article for subscribers only.
Following is chart of Tata Motors Janurary 2016 sales. Domestic sales grown by 7% where as Export raise by 42% in comparision to same month last year. Overall company shown growth of 10% in the end of jan 2016.
Following chart contain Domestic sales of commercial vehicles in jan 2016. Medium and heavy commercial vehicle sales grown by 30% where light commercial vehicles raise by 12%. Overall 20% growth is notice in the month of Jan 2016.
Tata Motors shown downfall in passenger vehicle segment. Cars segment shows 20% of fall and 2% in Utility Vehicles. Overall 18% fall is been notice in passenger vehicles January 2016.
Following is Commulative sales chart of Tata Motors where M&HCV raised by 24% and LCV fall 16% till Jan 2016.
Company updates :
Tata Motors to roll-out ZICA 7 Senses, a unique customer immersive experience
Tata Motors, today, announced a unique ‘7 Senses’ experience for the recently unveiled, ZICA, its next big launch. This latest offering from Tata Motors takes the spirit of innovation further. The Company will roll-out a unique customer immersive experience campaign – ZICA ‘7 Senses, designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all 7 senses – Sight, Smell, Sound, Taste, Touch, Intuition and Equilibrium.
According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “With the #madeofgreat campaign we have charted a new course in our brand building and transformation journey. We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch it is imperative we provide our customers an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but will also cherish the experience.”
The ZICA 7 Senses: The campaign has been derived out of the insight to make one feel livelier and young at heart rather than mundane like daily chores of automated choices.
SIGHT: ZICA truly embodies our IMPACT Design language, a philosophy which forms the over-arching design brand and stands for ‘Immediate IMPACT at first sight. Lasting IMPACT over time. To truly experience the youthful, energetic and bold character of the car even before it is launched, Tata Motors will be rolling out a Virtual Test Drive App that elevates the simplicity of 2D Video into an immersive 3D experience.
SMELL: ZICA is a fresh product that will connect with the youth as well as anyone who is young at heart. It will make a person feel great while also making him/her look aspirational to their peer group. Distilling these attributes into a bottle, Tata Motors will be introducing the ZICA signature fragrance that captures the spirit of youth.
SOUND: Recognising the dynamic consumer world where connectivity is an increasing need for all, ZICA comes equipped with an audio acoustics system designed exclusively by HARMAN. With an 8 speaker audio system and speed dependent volume control, the ZICA will deliver a new level of driving and ownership experience. To further enrich this surround sound-like experience, Tata Motors will introduce the ZICA anthem, a soundtrack of a new generation that can be played on the HARMAN infotainment system. The superior quality of the infotainment system and the peppy beats of the anthem is sure to pump you up.
TASTE: Tata Motors truly understands that life isn’t just about the big achievements, but about the little victories in life. To celebrate these little joys of life, the company will introduce ‘The Zica Chocolate’ which will allow an individual to reward themselves for the goals achieved in life.
TOUCH: The ConnectNext Infotainment System delivers the entire world at your fingertips. ZICA introduces new segment-first applications like the Smart NAVI and the Juke-Car app. The first-of-its-kind NAVI app displays TBT (Turn By Turn) Navigation when connected to a smartphone via Bluetooth. The NAVI app also provides guidance on Estimated Time of Arrival (ETA) and Next Maneuver, which helps in simplifying navigation while driving. Along with Bluetooth pairing, it also supports speed volume control, steering wheel mounted information controls and phonebook on-the-fly.
The Juke-Car application, a first-in-segment feature, utilizes mobile hotspot to create a virtual network and host a service for sharing list of available songs in the device. All connected devices can view the song list on the hotspot device. Users can place their requested song queuing. The Juke-Car app then plays the songs one after the other. All this and more is just a touch away in the ZICA.
INTUITION: With the intelligently designed 22 utility spaces, ZICA comes with more storage spaces than its competitors, which gives a new dimension in intelligent design, making traveling in a ZICA more intuitive than ever before.
The car comes loaded with multiple storage spaces such as a smart driver side pocket, cup-holders on front console, tab holder in glove box, smart recessed storage on dashboard, which make the drive experience very comfortable.
EQUILIBRIUM: The ZICA has been designed and programmed to deliver best-in-class fuel economy and a peppy driving experience with segment-first features. Turning the key puts all the senses into overdrive and when the car is in motion, it helps one leave all worries miles behind without her/him even knowing it, that is when one attains complete balance in life and this is true Equilibrium.
Great things happen when your senses are awoken. And the ZICA will do that in 7 different ways.
Tata Motors gears up for Auto Expo 2016, with over 20 products across passenger and commercial vehicles
Tata Motors today offered a sneak peek into its plans for the upcoming Auto Expo 2016. Charting the theme #TataMotorsSmartHub, derived from the synergy between Smart Technology’ and Smart Products,’ Tata Motors will unfold an exciting line-up of over 20, modern and contemporary Passenger and Commercial Vehicles. This Auto Expo, Tata Motors, with the largest of all OEM stalls, at the Greater Noida Auto Expo, will take its customer experience to the next level with highly captivating and engaging zones.
Tata Motors has partnered with Wizcraft for designing and executing the #TataMotorsSmartHub at Auto Expo 2016. Scheduled to be held at Hall No 14 of the Indian Expo Mart in Greater Noida, Tata Motors will unveil a series of exciting Passenger and Commercial Vehicles while also showcasing its new passenger vehicle design language – IMPACT Design.
The Passenger Vehicles Hub will unveil future cars from Tata Motors. Making its first global public showcase will be the ZICA, the cool new hatchback. Tata Motors will reveal for the first time its new sporty compact sedan (project named KITE 5). On the sports utility vehicles front, production ready HEXA will debut alongside a preview of the NEXON and the Safari Storme Tuff. For performance enthusiasts, the Bolt Sport will be part of the expo in a sporty avatar. For the fans of football, #madeofgreat merchandise will be launched and will be on sale, during the Expo.
The Commercial Vehicles hub will witness the launch of a brand new range of modern and technologically advanced trucks and buses. Other showcases will include new products from the Ultra range of commercial vehicles and a technology display of the Tata Prima World Truck. Also on display will be small commercial vehicles – Ace Mega XL and Magic Iris Ziva. Tata Motors will also have a dedicated section for the extremely popular T1 Prima Truck Racing.
Besides future vehicles and technologies, the Passenger Vehicles Hub will include the #madeofgreat pavilion which will host a special Fantastico Arena,’ designed to provide a fun and exciting customer experience with various engaging activities. These include an interactive design experience of customizing the new stylish ZICA, and using a visualizer and interactive zones to know more about the new Revotron and Revotorq engines. There will be an immersive sound experience powered by the HARMAN™ infotainment system for visitors interested in car acoustics and a dynamic virtual driving experience of the ZICA. Besides the interactive zones, Tata Motors has lined-up a series of games for Lionel Messi fans to virtually engage with him at the Expo and win exclusive #madeofgreat merchandise.
Car enthusiasts can additionally look forward to a unique Personalisation studio where visitors can create their own Personalised’ designs with the help of the design team from Tata Motors. Standing tall at this studio will be the ZICA Aktiv, Zest and Hexa Tuff with their stylish body kits. Visitors will also have the advantage of experiencing the entire stall through a virtual walkthrough at the Expo.
The Tata Motors Smart Hub will also have interactive product pods for personalised customer engagement.
The Commercial Vehicles Hub will also offer a host of exciting and engaging zones, starting from a thrilling virtual T1 Prima Truck Racing championship game that will use Kinect technology for a fun game through hand gestures. At the Champion’s Selfie zone, motorsports fans will get an opportunity to take a selfie with the prestigious T1 Prima Truck Racing Championship Trophy. The merchandise zone will offer an exciting trucking merchandise for truck racing enthusiasts. 100 lucky visitors will get a chance to win tickets to the upcoming season of the T1 Prima Truck Racing Championship 2016.
With tremendous global experience, Tata Motors brings deep understanding of customer expectations, from diverse markets and is well positioned to cater to ever changing automotive and consumer trends across countries. A special Tata Motors World Centre at the Expo will allow visitors to know more about the Company’s international operations.
Tata Motors will roll-out all these initiatives to offer visitors the best immersive experience into the future product technologies at the Auto Expo 2016.
Tata Motors kicks-off India’s first Indian Truck Driver Race training & selection program
Tata Motors today announced Season III of the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2016, scheduled to be held on March 20, 2016, at India’s globally renowned F1 race track – the Buddh International Circuit (BIC), Greater Noida. In keeping with its commitment of making trucking aspirational for Indian drivers and bringing them to truck racing, Season III of T1 Prima Truck Racing Championship will also feature an Indian truck drivers race for the first time. Like in the earlier seasons, the championship will continue to host experienced international drivers representing six teams, featuring 12 Tata PRIMA race trucks built for the purpose.
Tata Motors conceptualized and introduced a new Indian Truck Driver Race selection and training program based on the company’s strategic objective of making the profession of truck driving aspirational and at the same time act as a catalyst to induct drivers into the commercial vehicles profession. These Indian Truck Drivers will be selected from a pool of truck drivers who are employed with Tata Motors key customers all over the country. In all, Tata Motors will have 12 Indian truck drivers selected to race at the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2016.
Commenting on the occasion, Mr. Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, said, “We at Tata Motors are delighted to host season III of the T1 Prima Truck Racing Championship, a much-awaited calendar event and one of the most pioneering in the country’s commercial vehicle industry & India’s motorsports history. Ever since it was first introduced in 2014, T1 has proved to be a great platform to showcase the prowess of the Indian commercial vehicles industry and that of Tata Motors, and Season III presents us with a great opportunity to launch our next big initiative – Indian Race Truck drivers.”
Mr. Ravi Pisharody further added, “Hand-picked through a rigorous driver training and selection program from a pool of commercial vehicle drivers, we are proud to have collaborated with our customers for a shared vision in promoting the profession of truck driving. We are excited and honored to have these individuals as the newest members of the T1 PRIMA TRUCK RACING CHAMPIONSHIP.”
The T1 PRIMA TRUCK RACING CHAMPIONSHIP is organized by MMSC (Madras Motor Sports Club) and is inscribed on the calendars of FIA (Federation Internationale de l’Automobile) and FMSCI (the Federation of Motor Sports Clubs of India) making the event truly global.
The FIA is the governing body for world motor sport and the federation of the world’s leading motoring organizations. One of the core responsibilities of the FIA is the development of motor sport worldwide. Through its national member clubs the FIA is involved in every level of motor sport and its remit extends to the millions of amateurs and professionals who enjoy motor sport in all of its variety. The FMSCI is a long-standing member of the FIA and is the only national motor sport federation recognized by the Government of India, for the promotion and control of motor sport in India, and is affiliated to the prestigious Indian Olympic Association.
On race day, there will be two race categories –
SUPER CLASS – Comprising of Indian race truck drivers
PRO CLASS – Comprising of internationally acclaimed drivers, with proven expertise in the field of Truck Racing, like the British Truck Racing and European Truck Racing championships
Tata Motors, the country’s largest commercial vehicles manufacturer brought the popular motorsport of truck racing to India in 2014, with the last T1 PRIMA TRUCK RACING CHAMPIONSHIP held in March 2015, having witnessed over 50,000 cheering enthusiasts.
About the Tata PRIMA
A multiple award-winning range of trucks from Tata Motors, the Tata PRIMA is today available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements, with its power, sustainable speed, safety and reliability, best-in-class, aggregates, cabin features and comfort, was uncompromisingly designed for long-distance/ hours of transportation.
Besides focusing on the mechanics of the vehicle, the uniqueness of the Tata PRIMA is that its cab which focuses on driver comfort. The cockpit of the Tata PRIMA is both functional and visually ergonomic with a separation in terms of the working and living area. The cabin is air-conditioned, with roomie occupants’ space, includes reclining seats, armrests, an adjustable steering system, a music system and Global Positioning System (GPS) as a standard feature.