Renualt KWID is going to game changer in Indian car market. Renault car market share increased from 0.3% to 5.6%. Tata lost its market share from 7.4 to 3.9%.Recently ACG has written a article on Tata Motors Branding Strategy and Product Strategy of Tata Motors.
Car Sales Analysis March 2016:
Maruti registered 7% growth, Renault KWID sales is very impressive, its sales increased from 553 to 9,910 units. Tata could not left impressive growth in FY 16.
MUV/SUV Sales:
Mahindra has launched new product to keep its position as a market leader in MUV segment.
Market Share:
Mahindra Sales increased but its market share still around 39%. Maruti market share increased from 11.7 to 21.6%.
VAN Market:
Maruti, Tata and Mahindra sales increased in March 2016.
Source: ACG, SIAM
