Audi India set another record for the monthly sales with 1002 units in October 2013, registering a growth of 18% against October 2012 sales of 850 cars. The year to date (January – October) sales calendar year 2013 stood at 8393 units, a growth of 15% in comparison with 7267 units sold during the same period of year 2012.
“With this remarkable performance in the month of October, we have moved within striking distance of our goal, of becoming the first luxury car manufacturer in India to cross sales of 10,000 units in a calendar year. While the market conditions continued to be challenging, we persisted with our focus on enhancing our product offering, growing a high quality network and introducing some very innovative service and finance offerings, most of which have become benchmarks in the industry. The success of these actions is reflected clearly in our sales. Surpassing our targets month after month in a demanding economic environment bears testimony to the products, dealer partners and the team we have but most importantly this success is due to the strength of the brand and the equity it enjoys among auto enthusiasts and customers alike” said Mr. Joe King, Head, Audi India.
Dealership Plan
Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 29 centers. The company opened new showrooms in Mumbai South, Lucknow, Bhubaneswar and Delhi Central earlier this year and in Karnal and Vadodara last month. Last year also saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Visakhapatnam, Noida and Mangalore among others.
Global Sales Boost
Globally Audi continued its double-digit growth rate in September with 150,300 deliveries, a year-on-year increase of 10 percent. The Audi Group delivered 1,180,748 cars in the first three quarters of 2013 ((2012: 1,097,507 cars), an increase of 7.6 percent.
Source – Autobei, Audi
