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The sales of Ashok Leyland had declined by 14% in the month of December 2013 as 6,275 units were sold against 7,294 units in December 2012. The M&HCV registered 26% decrease in sales at 2,385 units against 5,230 units sold during December 2012. The Light Commercial Vehicle segment which includes Dost and Stile records 2,385 sales units for December 2013; 16% growth as against 2,064 units sold in December 2012.

The cumulative sales for April to December period for financial year 2013-14 stood at 63,294 units, registered 21% de-growth as against 79,985 units sold during the same period of previous financial year. Year to date sales of M&HCV sales stood at 41,518 units against 56,092 units sold during the same period of FY 2012-13, registering 26% de-growth. The sales of LCV (Dost & Stile) for April to December FY 2013-14 registered 9% decline with 21,776 units against 23,893 units sold during the same period of previous financial year.

Source – ACG, Company

Autobei Consulting Group

‘Autobei Consulting Group (ACG) ’ is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in areas such ‘Sales Analysis’, ‘Business Planning’, ‘Market assessment’ and ‘Project Feasibility’ on Global Automotive Industry. Autobei Consulting Group (ACG) make use of the expertise and vast experience to deliver Cutting Edge Research Solutions.


  1. I wonder if this is decline in market share, which is (in the grand scheme of things) good because it indicates products are being replaced by better ones, or decline in market, which is bad as it indicates a decline in industrial activity.

    John Wade
    Project Engineer at ghd
    United Kingdom

  2. de-growth?! Isn’t that shrinkage?

    Martin Dirker
    Technical Specialist at Navistar (Diesel Engines Cylinder Heads, Blocks)

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