The recently conducted survey on PAN India level by Autobei Consulting Group (ACG) on truck industry had thrown lights into some interesting facts on the industry. We had covered all major applications of trucks in India like Mining, Logistic, Construction, Irrigation, over dimension cargo (ODC) etc. The survey had captured voices of Fleet owners, Dealers, Vendors and various Industry Professionals.
Survey has been dominated by stake holders of HCV segment, MCV, LCV & SCV segment follow after HCV.
However unfortunately, most of the buyers do not have plan to buy new trucks in 2014, possibly 2014 could be another slow year for Industry.
Customer who wants to buy new trucks vary on choices depending upon the type of truck and its application. In Tippers, Tata is still the first choice eventhough tough competition scenario is prevailing, Ashok Leyland is the first choice for Haulages and due to the engineering and technology MAN is the first choice for special applications.
Pricing used to be "the most" important criteria to buy trucks, is still one of the top criteria but now it draws much dependency on application of the truck. After sales support became number 2 in buying new vehicle. Technology, Environment friendly and safety still not a criteria.
Customer has rated Tata as the top after sales service provider. Ashok Leyland, Eicher, MAN & Volvo had also made it to the top 5.
We found some new trends in Industry. Most of the customers believe that BharatBenz can be one of the top brands if after sales support improves.
Other highlights of survey:
In our survey customer has also expressed segment wise top model and its reason to say top model. Segment has been defined in SCV, LCV, MCV & HCV segment. It is useful to make business plan or new product introduction or upgrade exiting brand, model in a competitor landscape. We also covered most popular brand, most effective advertising media so that OEM can make plan to penetrate their target segment in a most effective way.
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