Indian passenger vehicle registered a minor growth of 5% in November 214. Total 212,438 passenger vehicle sold in November 2014 compare to 201,520 passenger vehicles (Cars, SUV/MUV & Van) in November 2013. Maruti Suzuki, Hyundai, Mahindra & Mahindra, Honda and Ford are top five selling brand in India. Honda city has played important role to keep it in top five selling brand. Mahindra and Mahindra is market leader in Multi Utility vehicle. Bolero is market leader in this segment and Mahindra's flag ship model. Toyota, Hyundai, Ford, Nissan has started special promotion to increase sales in December 2014.
Indian car sales increased by 10%, SUV/MUV sales declined by 7% and Van segment vehicle sales up by 2%. Some new compact SUV new product range should introduce into market to address this segment. There is huge potential in this segment.
Indian car segment registered 5% growth after festive season in November 2014. If we see complete segment share then car is having more than 70% share, UV/MUV is the second largest segment with 19% and van is the smallest segment with 7%. Right product mix at the right product position could increase this segment presence.
Maruti Suzuki is market leader with 82,306 units in November 2014. Hyundai is at number two with 35,488 units sold. Honda has registered incredible growth in November 13. With the launch of Tata Zest, Tata motors successful increase in sales. Nissan and Renault need to think to sale its product through single window and make its price more competitive. By having this approach, both companies can reduce their cost of sales. Skoda is doing heavy promotion but still it needs to convert into sales. Skoda overall group performance is impressive. Skoda was considered first premium cars. We are expecting that with some new product launch, Mahindra and Mahindra would have a better numbers.
In car segment, Maruti kept its number one position and increase its sales number. Maruti is having strong grip in small car segment. CIAZ has been launched to take some share in Sedan segment. Tata ZEST give support to give better performance compare to November 2013. Tata Motors market share has increased from 5.5 to 6.6%. Hyundai,Volkswagen, General Motors, Ford, Nissan, Skoda, Fiat, Mahindra & Maindra has lost market share.
In SUV/MUV, Mahindra is market leader with its right product mix, sales strategy and application of the vehicle. There is almost double gap between first and second manufactures. Some new launches are expected in this segment. Total sales of SUV/MUV segment declined by 7% compare to November 2013. 41,218 units sold in Nov 2014 compare to 44,244 units sold in November 2013.
Mahindra & Mahindra has lost market share of around 4%. In SUV/MUV segment Ford, Renault, GM,Tata,, Nissan has lost their market share.
This small segment compare to other two segment Car and SUV/MUV segment. Marut sold around 8,021 vehicle, Tata Motors sold around1,864 vehicle. Drastic dropped in Tata Motors sales. Mahindra"s sales also come down. Maruti became more stronger in this segment.
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Source: ACG, SIAM