The sales of Ford India including exports stood at 11,065 units in August 2013 registering 7% growth in comparison with August 2012 sales of 10,352 units. The domestic sales accounts for 8,008 units in August this year, compared to 7,840 units in August last year, recording a 2 per cent increase. Exports for the month of August 2013 stood at 3,057 cars against 2,512 units in August 2012; recording a growth of 22 percent.
A significant customer interest in the recently launched urban SUV, the all-new EcoSport, helped add up to Ford India’s second-best sales month so far this year.
The year-to-date sales of Ford India in the fiscal year 2013-14 along with exports stood at 45,437 units against 43,264 units during same period of previous financial year, registering 5% increase. The domestic sales for the period is 8% less for the April-August period in FY 2013-14 at 31,025 units as against 33,580 units during the April-August period of FY 2012-13. The exports went significantly high for the period at 49% at 14,412 units against 9,684 units during same period of FY 2012-13.
“We’re grateful and thankful to Indian customers for their response to the all-new EcoSport. Despite the sustained difficult business environment, we have recorded our second highest monthly sales this year. True to our Global Brand Promise, we will continue to provide products with Quality, Green, Safe and Smart attributes that consumers want and value,” said Anurag Mehrotra, vice president of Sales for Ford India. “We appreciate our customers' patience as we work hard to meet the ever-increasing demand for Ford cars, and we thank them for their continued trust and patronage.”
Continuing celebrations around the 300,000th Figo, Ford inaugurated two dealerships – Solan and Kochi – in line with its aggressive expansion plans in India.
Ford India also opened India’s second Quick Lane Service centre in Surat, demonstrating its commitment to go further in efforts for greater customer convenience. Ushering in ‘No Appointment Necessary’ and ‘While you Wait’ Service, the new Quick Lane service centre is equipped to quickly handle routine vehicle maintenance and minor repair needs, providing a fast, convenient and customer-friendly channel enabling improved customer service.
These new outlets take Ford India’s footprint to 265 sales and service outlets in 142 cities across the country.
“The opening of new dealerships in second- and third-tier towns shows how we’re committed to bringing world-class services and our lineup of global One Ford vehicles closer to our customers across the country,” Mehrotra added.
Starting with Chingam in Kerala, Ford is preparing to celebrate the festive season through exciting customer initiatives across the country.