Ford India sold 11,805 vehicles in combined domestic wholesales and exports in March 2014, registering 57% growth in comparison with 7,499 vehicles sold during March 2013.
The domestic sales were 6,356 units in March 2014; a growth of 21% in comparison with the 5,271 units sold in March 2013. The exports were 5,449 vehicles in March 2014 against 2,228 units during March 2013, registering strong growth of 145%.
“Cautious is how we should define the first quarter of 2014. The excise duty reduction has definitely been a positive step. As India gets set to vote, we look forward to such industry-friendly initiatives being sustained to support the important automotive sector,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India. “Ford is confident of playing a significant part in the next phase of growth in India’s automotive industry,” Piparsania said. “We are thrilled with the response to our vehicles. As a mark of growing favourability amongst customers, it is a matter of pride to see a Ford vehicle become India’s Most Awarded Vehicle Ever yet again.”
Source – ACG, Company