Before coming to the new achievement of BharatBenz, I would like to go back to August 2012, when ACG published its exclusive Market Intelligence Report “BharatBenz- Game Changer” where forecast was provided on domestic market sales, export markets country-wise and product portfolio. The current figures re-instates the preciseness of our forecast methodologies.
For the forth quarter of FY 2013-14, BharatBenz slots at the third position in overall Heavy Truck Market segment in India with a possesion of 4.3% market share. However most of the sales had come from the 25T and 31T segments and most notably BharatBenz are yet to offer a single discount.
AMW, once a fast growing company in HCV segment especially in Tipper segment has now slipped to number five position due to tough market conditions. VECV’s newly launched Eicher ProSeries will offer a direct competition to BharatBenz.
The achievement come as a strong statement to the critics proving DICV on the right path in toughest of the market conditions. On a high note BharatBenz are to be considered as strong contenders to threaten market share of their fellow competitors.
The expansion of DICV Dealer Networks is still in progress and we are yet to witness the impact of newly launched Tractors and 16T Products which provides a huge positive to look forward into to FY 2014-15.
Current range of BharatBenz product is 9T to 49T including Rigid Haulage, Tipper and Tractor with few special application and will soon make their entrance into the Bus Segment.
Tipper Product Portfolio
Rigid Haulage Product Portfolio
Indian Truck Market Intelligence FY 2013-14
ACG's latest Market Intelligence report “Indian Truck Market Intelligence Report FY 2013- 14” is now available for purchase. Report includes Analysis of MAN, Scania etc. with their strategy for Indian Market.
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