European, Indian, American and Chinese OE are entering into a Russia Truck Market, some of OEM already entered into Premium, Used and Budget segment. It is interesting to understand What are the USP and Brand perception of each segment. It helps OE to make successful strategy and product planning. ACG has done study on requirements of Russian fleet owners/ Decision maker in the budget & Premium segment. (18T GVW). Comparison among Russian market requirement and Truck concept with Indian, European and Chinese market. Also market dynamics comparison. Recent political and economy development impacted badly on Russian Automotive Industry.
Key points are covered in Study:
– Different purchase parameter considered by Russian fleet owners/Decision makers?
– Effective Strategy for Indian & other Countries OEM?
– How they give rating based on certain parameter to Indian, Chinese, European, Russian and European used trucks
– What is the impact in Truck Industry and its dynamics after Russia becoming WTO member
– Detail analysis of Macro Economy, Recent political development which influence market dynamics, Product reliability, Road condition, Brand position etc
– How do budget trucks from Russia and China and used Western premium trucks differ according to these performance dimensions?
– Intercultural dimension analysis with real case study
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