Indian two wheeler industry saw a slight growth of 1.04% during the April-May period of 2013 compared against the same period of 2012. A total of 2,374,253 units were sold during the period as 2,349,814 units were sold in April-May 2012.
Hero Motor Corp is the biggest manufacturer in Indian market who sold 1,035,823 units during April-May 2013, thus registered a 3.54% decline in sales as against same period the previous year where 1,073,815 units were sold. The provision of giving 5 year warranty on every vehicle didn't pay off well for Hero.
The notable highlight of the period is the flourishing sales of Vespa, as they sold 8280 units during the period April-May 2013 and posted a growth of 247.02% as against same period last year. Honda, Yamaha and Royal Enfield had also posted growths while Suzuki sales took a downturn.
The period April-May of 2013 saw the share of Hero came down to 43.63%. Honda gain some shares and put themselves at second place replacing Bajaj. Honda holds 19.79% share as per April-May 2013 while Bajaj has now 17.35% share.
Sales of Hero declined by 7.27% while Yamaha also saw their sales went down by 9.39%. Apparently Honda registered 21.33% growth. Royal Enfield and Harley Davidson also wrapped up the month with concrete sales figures.
Triggered by the decline of sales Hero’s share in motorcycle segment came down to 53.60% for April to May period of 2013. Their former partner Honda with improved share of 11.67% stays as third place in terms of sales in Indian two wheeler market.
The sales of scooter witnessed an encouraging growth by 13.88% in the April to May period of 2013 as compared to same period of 2012. Hero motor Corp had fared an uplifting growth of 44.94% during the period April-May 2013 as against April-May 2012. The newly launched Vespa has also reassured hopes for Piaggio as 8280 units were sold out in April – May this year. M&M has suffered a steep decline of 48%.
Honda remains mater leader in this segment and owns 50.92% of market share. Hero has again grew in market share for the period April-May of 2013 and now holds 21.07% of Scooter market share. To recapture the lost market share , Honda has now introduced 110cc Activa-I priced at around Rs 44,000 and this will provide tough competition to Hero and Suzuki in coming months.
TVS is the lone player in moped segment. But their sales had declined by 11.45% for the period April-May of 2013 as against same period the previous year. To increase Moped sales, TVS has started TV commercial recently.
Source : ACG, SIAM, For Complete Reports Contact us at email@example.com