For the month of April 2013, the motor cycles segment suffered a slight setback, marking a negative growth of 2.06% as compared against the same month last year. The scooter segment recorded a 14.72% growth and mopeds manage a 7.2% growth in April 2013 as against April 2012.
Hero Motor Corp suffered a 12.50 % reduction is sales in April 2013. Hero’s old partners Honda covered some substantial ground in this segment recording a 48.76% increase in sales, which enables them to increase their market share to 13.69% this April as against the same month the previous year. While the market leaders Hero’s market share came down to 51.27% for the month of April 2013 from 57.39% for same month the previous year. Bajaj stays at second place.
The overall performance of scooter segment is encouraging for the month of April as against previous year. Honda continues their good run in this segment with a 15.47% increase in sales for the month of April 2013 as against same month last year. Hero also shows good positive results with a 37.71% increase in sales as against as against April 2012. While TVS and Suzuki suffered negative growths. Honda continues to be the leader of this segment followed by Hero. Honda better their segment share to 51.16% from 50.83; and Hero Motorcorp takes their share up to 21.25% from 17.71%. Mahindra is somewhat anonymous in this segment.
* Source – ACG, SIAM