The Indian Truck Market witnessed a decline in sales of 25% in August 2013 at 44,182 units sold against August 2012 sales of 59,074 units. The M&HCV segment fall apart at 44% with 11,855 sold during August 2013 against 21,103 units sold in August 2012. The LCV segment sales stood at 32,327 units in August 2013 lower by 15% compared to August 2012 sales of 37,971 units.
The contribution of LCV segment had increased to 73% in August 2013, which was 64% of total sales in August of 2012. M&HCV contribution has now came down to 27%.
The manufacturers are heavily suffered in this segment triggered by lack of any support from market dynamics. Tata Motors and Ashok Leyland the two biggest truck manufacturers suffered 47% and 42% decline in sales of August 2013 against same month of previous year.
The market leaders Tata Motors got their market share reduced to 59% in August 2013 sales from 62% during August 2012. Despite registering 37% decrease in sales, Eicher saw their market share increased to 14% for August 2013 which was 12% during August 2012. Ashok Leyland also gained 1 point share in M&HCV segment and now post 22% market share.
The light commercial vehicle segment saw Tata Motor’s sales reduced by 22% in August 2013 at 17,225 units sold against 22,044 units sold in August 2012. Mahindra’s sales are down by 3% in August 2013 at 11,402 units against 11,769 units in August 2012. Sales of Ashok Leyland Dost had dropped by 22%. On the back of newly launched Porter, Piaggio saw their sales increased to 178% with 612 units for August 2013 against 377 units in August 2012.
The leaders Tata Motors lost 5 points market share in August 2013 and now poses 53% which was 58% in August 2012. Mahindra got their share raised to 35% in August 2013 from 31% in August 2012.
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Source – Autobei, SIAM