Indian Truck Industry Strategy Analysis Report

Indian Truck Industry Strategy Analysis Report

Publish Date : March, 2017 | No. of Pages : 500
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Indian Truck Strategy Analysis Report is exclusive most detail report on Indian Truck Industry

Indian Truck Industry Strategy Analysis Report is our most detail Market Intelligence report on Indian Truck Market. A comprehensive view of the different truck segments in India and also analyses the various brands in each against their presence in the market. In the small truck segment, the major players like Tata Motors, Ashok Leyland, Mahindra, Force Motors, Isuzu, and Piaggio have already stamped their presence into the OEM segment. VECV Eicher, on the other hand, has already made its impact in the OEM segment, whereas companies like AMW, Scania, MAN and BharatBenz have not yet entered this segment.

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Most Detail Indian Truck Market Strategy Analysis Report 2017

In the Light Duty Truck segment, Most of the key players of the truck industry are already present in the OEM segment, while sadly none of the remaining brands are planning to enter the segment. This scenario is almost the same in the Heavy and Medium duty truck segments too. One of the key players of this industry, Mahindra, however, is not already present in the segment. However, it is planning on entering it soon.

In terms of their success stories, the small truck segment has reached gold with it’s extremely pleasing, skyrocketing figures. This success can be attributed to having offered price sensitive solutions to customers with regard to both pricing of local parts and support after sales. Presently, this segment looks forward to upping its stakes to the more ludicrous Medium Budget segment by the year 2020. By this year, the entire dynamics of this segment is expected to change and undergo a major makeover. This segment is dictated entirely by the Indian OEMs. Isuzu is a company, clearly defined by the quality of both the vehicles and parts. A recent study conducted by ACG revealed that this company was in all the customers’ good books as they are highly satisfied with its performance. This highly recommended trait of it is one of the main reasons it has escalated to where it is now, powered by a multitude of awareness campaigns and peoples’ support. One of the only drawbacks we at ACG had realized with regards to this company is that they would highly benefit from a more focused and widespread PR campaign specializing in the arenas of showcasing and advertising. This segment’s customers are main drivers who are mandated to run the business on a daily basis, which also owes to the great success of this segment. The pioneers of this segment are Mahindra, closely followed in popularity by Tata Motors and Ashok Leyland.

The above graph provides an overview of the Indian truck market in India over the years from 2007 to 2020 and analyzed segment wise, namely, Small Trucks, Light Duty Trucks, Medium Duty Trucks and High Duty Trucks. When viewed at a glance, it can be clearly observed that the mini trucks dictate the scene. Though their figures show a tumultuous behavior over the years individually, with respect to the other segments, their growth has been spectacular. The Light Duty Truck segment, however, has seen a fairly constant behavior over the years. Following the profitable scenario of the small truck segment, the Heavy Duty Truck segment has shown the next considerable growth growing linearly and almost equalling their small truck counterpart in the year 2015-16. The Medium Duty Trucks however as their name suggests have shown mediocre behavior over the years and have managed to maintain their state homeostasis. Individually, this happens to be the situation here with respect to the Indian market scene. Small trucks have seen an incredibly doubled acceleration in their figures. The Light Duty and Medium Duty Truck segments have seen constant numbers in this time. The Heavy Duty Truck segment, on the other hand, have also shown a considerable growth amounting to almost 75%.

Small/Mini Truck Segment Analysis:

The small truck segment is an extremely price sensitive one and this is one segment where customers expect to receive local parts and support after sales. It needs to make the transition from being a low budget segment to a medium budget one and this is attempted to be done by the year 2020, considering the ever-changing market dynamics scenario. Currently, this segment is being dominated mainly by Indian OEMs. According to a study conducted by ACG, most of its consumers are satisfied by the performance and quality of Isuzu products. Based on the recommendation, sales are driven and it has seen some flourishing business. Though they are receiving commendation on their products, Isuzu needs to buckle up their awareness campaign and move forward attempting to spread news of their new launches and features. The pioneers of this segment are Mahindra. The runner ups are Tata Motors and Ashok Leyland.

Light Duty Truck segment:

The major dictator of this segment is Tata Motors who have seen a growth of almost 4% from 58% in 2014 to 62% in the year 2015. In second place with a huge gap in between is VECVs- Eicher which has also seen a slight growth accounting to a 2% increase in its market share. All the other companies namely, SML Isuzu, Mahindra, Force Motors and Ashok Leyland have very minimal shares. The Light duty truck segment is run by the Indian OEMs, like Tata Motors as the pioneer of this segment. Other top players include Eicher and SML Isuzu. With better after sales support, TCO, and better life cycle this could move from its status of being low budget into a medium budget model. Those who use these vehicles range from truck owners and drivers. The usage as such is mainly on a short term basis.


Medium Duty Truck:

From being a predominantly low budget segment, this is forecast to move to a status of the medium budget by the year 2020. The market is led by Eicher Motors which grasp a major 40% of it, with Tata Motors closely following with a similar 40% market share. The remaining share is distributed among two major players, namely, Ashok Leyland and SML Isuzu. The graph also shows the growth in market share of the various stakeholders of this segment. Pioneers like Eicher motors and Tata Motors have not seen a notable change in their share. However, both Ashok Leyland and SML Isuzu have grown by more than 1% in market share. The major characteristic of this segment is that the fleet size is comparatively bigger, coupled with better vehicle handling and usage. However, they have very little consideration for TCO, product life cycle, payload, etc.


Heavy Duty Truck:

This was a predominantly Medium budget segment, which is expected to move onto being a High Budget segment by 2020. The key dictators of this segment are Tata Motors which capture an astounding 61% of the market, going down in the market share by almost 3%. Ashok Leyland comes in close second with a market share of 33% having risen in the market by almost 4% over the past year. Companies like Mahindra & Mahindra, AMW, Volvo, and VECV, however, capture the minuscule shares of the truck market.

Above all this, the segment is a highly competitive one with the presence of a multitude of European players like MAN, Scania, BharatBenz, and Volvo. The segment is divided into Tippers, Rigid Haulage, Tractors and Special Vehicles. However, a major proportion of the European players happens to be tippers owing to reasons of application, TCO and performance of a vehicle. BharatBenz, on the other hand, has made an impressive stand in the Haulage segment also. Customers of this segment are open minded about considering new brands and their business propositions are also open on a long-term basis, which adds to the success of this segment. With respect to budget positioning, Haulage falls in between low and medium budget segments while the tipper positions itself between the medium and high budget segments. Companies like Scania and Volvo are in the premium segment. Volvo leads ODCs and the mining application segments.

Table of Content:

1.    Indian Truck Market Overview
–    Economy
–    Market Size
–    Segment overview
–    Major players
–    Key Market Dynamics

2.    Segment Analysis:
–    Small/Mini Truck 
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast

–    Light Duty Truck 
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast

–    Medium Duty Truck 
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast

–    Heavy Duty Truck 
o    By Units
o    by Worth
o    Segment growth
o    Segment Share
o    Segment Drive-line analysis
o    Price range
o    Product Application analysis
o    After sales and product support analysis
o    Used vehicle Analysis
o    Trend Analysis
o    Buyers profile
o    Segment Dynamics
o    Forecast


3.    Product Analysis
–    Product segment
–    Application wise
–    Price wise
–    Type wise
–    Category wise
–    Engine wise
–    Transmission wise
–    Fully built
–    Chassis
–    Cabin & Chassis
–    Product Gap analysis
–    Product USP
–    Product Age
–    Product Life Cycle Analysis
–    Market acceptance Analysis
–    Customer Survey and feedback Analysis
–    Mapping of application and model

–    Vehicle Type:
o    Tipper
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

o    Rigid Haulage
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

o    Tractor – Long Haulage
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

o    Special or Customized Application
    Product portfolio
    Key Models
    Technical Analysis
    Price range
    Application
    Sales and Market share analysis
    Competitive Analysis
    After Sales Analysis
    Customer profile
    Buyers pattern

4.    Customer Behavior
–    Psychology
–    Behavior parameter forecast
–    Trend Analysis
–    Customer profile
–    Truck buying factors
–    Segment and Application Wise Brand Recall


5.    Product Segment Analysis:
–    Low Budget
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics

–    Medium Budget
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics


–    High Budget
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics


–    Premium
o    Definition
o    Price bracket
o    Major Models
o    Application suitability
o    Customer segment
o    Segment Trend
o    Segment dynamics

6.    Zone wise Truck Market Analysis
–    North zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share
o    OEMs wise analysis
o    Major Application
o    Demand Analysis
o    The Major States for Truck sales
o    Customer behavior

–    South zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share

–    East zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share
o    OEMs wise analysis
o    Major Application
o    Demand Analysis
o    The Major States for Truck sales
o    Customer behaviour

–    West zone
o    Market size
o    Market trend
o    Market forecast
o    Market dynamics
o    Market share
o    OEMs wise analysis
o    Major Application
o    Demand Analysis
o    The Major States for Truck sales
o    Customer behavior


7.    State wise Analysis
Karnataka
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Andhra Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis


Kerala
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Tamil Nadu
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Uttar Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Himachal Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Delhi
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Madhya Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Chhattisgarh 
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Rajasthan
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Uttaranchal Pradesh
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Jammu & Kashmir
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis


Gujarat
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Maharashtra
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis
o    

Orissa
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

West Bengal
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis


Bihar
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

Jharkhand
o    Market size
o    Market Forecast
o    Market Dynamics
o    State Macro Economy
o    Market Trend
o    Truck Application analysis
o    OEMs wise plotting against market dynamics
o    Sales Strategy
o    Top Players
o    Upcoming New Projects
o    Product and Segment category demand analysis
o    Network Analysis

8.    Pricing Trend Analysis: MRP & Discount Trend
–    Small Truck
–    Light Duty Truck
–    Medium Duty Truck
–    Heavy Duty Truck
Competitive price position of Tata, Ashok Leyland, BharatBenz, AMW, MAN, Piaggio, Force Motors, Mahindra, Volvo, Scania, SML Isuzu, Isuzu, Eicher   

o    Tipper
o    Rigid Haulage
o    Tractor

9.    Business Environment:
–    Major challenges
–    Opportunities
–    Global Impact
–    Business Sentiments
–    Political & Economy
–    FDI and Exchange rate

10.    Major Export Market:
–    OEM Analysis
–    Key Export markets

11.    Application Industry Analysis
–    Construction
–    Road
–    Real Estate Development
–    Port
–    Mining
–    Logistics 
–    E-Commerce Industry and its impact on Truck Industry
–    Cement Industry
–    ODC
–    Light & heavy Machinery
–    Manufacturing Industry
–    Local Transport 

12.    Used Truck Analysis
–    Market size
–    Commercial and Technical challenges
–    Buying pattern
–    Trend Analysis
–    Business practice
–    Advantages
–    Disadvantages
–    Finance challenges

13.    Advertising
–    Truck Industry traditional way
–    Most effective ad strategy
–    Competitor Ad strategy
–    Print
–    Electronic
–    TV Commercial
–    Digital


14.    Company Analysis
–    Tata Motors
o    Latest Developments
o    Product portfolio
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP
o    Key persons

–    Ashok Leyland
o    Latest Developments
o    Product portfolio
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP
o    Key persons

–    VECV Eicher
o    Latest Developments
o    Product portfolio
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    VECV Volvo
o    Latest Developments
o    Product portfolio
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Scania Commercial Vehicles India Private Limited
o    Product portfolio
o    Latest Developments
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    MAN Trucks India
o    Product portfolio
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    AMW Motors
o    Product portfolio
o    Latest Developments
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Force Motors
o    Product portfolio
o    Latest Developments
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Piaggio
o    Product portfolio
o    Latest Developments
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP

–    Mahindra Truck & Bus
o    Product portfolio
o    Product age
o    Product life cycle
o    Application analysis
o    Strategy
o    Segment Analysis
o    Customer profile
o    Brand perception
o    USP
 

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