Indian Truck Market Intelligence Report 2014

Publish Date : January, 2015

This is part of our yearly series of Truck Analysis report. We have covered Current market size of each segment by GVW. Category wise included Small Truck, Light Truck, Medium duty truck and heavy duty truck. This report also gives snapshot of Key macroeconomy and its relation with truck sales. Key points of Indian Truck Industry overview. Production, Sales and Import analysis of Brand wise and sub-segment wise. Variant wise pricing analysis also part of the study. The segment, brand position and Brand perception with customers mapping. Detail purchase habits analysis and forecast along with technology up gradation trend.

In the SCV segment, which is the largest in the industry sales have seen a minor drop in the period. The HCV segment, on the other hand, has seen a slight increase in the sales. LCVs and MCVs are two segments which are characterized by very low sales figures and they have remained fairly constant in the two years.

In the M&HCV segment, we have compared the sales of individual companies in the transition between 2013 and 2014. Tata Motors being a pioneer of this area has seen a flourishing sales figure which has increased during this period. Ashok Leyland, being a close runner up has also witnessed a slight increase in the same over the year. VECVs-Eicher though having meager sales still has seen a fairly constant trend with respect to sales.

M&HCV Segment:

Production:

Production wise, Tata motors stand out again as the dictators of this department. Their production figures have almost remained the same in the transition between 2013 and 2014 as is clearly visible from the graph above. Ashok Leyland, the runner-up of the segment has seen a microscopic increase from 2013 to 2014. Other companies like mahindra& Mahindra, SML Isuzu barely have any production figures to make a mark.

Export: 

The exports are mainly dictated by three companies, namely Tata motors, Ashok Leyland and VECVs-Eicher. Among the three companies, Tata Motors has shown the biggest growth in terms of a number of units exported, with almost a stunning 40% growth. Ashok Leyland and VECVs-Eicher have also seen an escalation in their exports by meager amounts.

LCV Segment:

The LCV segment in the truck industry was being ruled by Tata in the year 2013. In the subsequent year, this, however, was not the case as sales in the company went down by almost 50% keeping this company at par with Mahindra &mahindra, who are the pioneers of this segment. Ashok Leyland also owns a small share of sales, while going down by a depressing 30% of sales. Companies like Force and SML Isuzu on another hand, barely make their mark on the radar.

Production:

Production wise also saw Tata at the crown in the year 2013. However, at the onset of 2014, these figures dropped by a staggering 40%. Mahindra & Mahindra have a constant sales graph with 2013 and 2014 and are now at par with a production of Tata in the year 2014. Isuzu and Ashok are also minutely visible in the industry. Though Piaggio and Force, Motors are barely even there.

Export:

Export-wise, however, did not see much of a decline in Tata Motors which plummeted down by a very minute amount. Hence the difference must have been seen in domestic sales. Mahindra has also seen a small decrease in export figures. VECVs-Eicher has managed to maintain a constant export figure throughout. Piaggio also falls under the same category.

Small Truck: 

Sales of small trucks have upped by 6 % in the 2 tons segment and by around 14% in the 3.5-ton segment.

Light Duty Truck:

These light duty trucks have been further categorized into : 3.5 to 6tons and 6.1 to 7.5 tons. The 3.5 to 6 to the segment has reduced to a mere 64% in 2014 from a brilliant 70% just the previous year. On the other hand, the 6.1 to 7-ton segment increased its market share by 6%.

Medium Duty Truck:

The medium duty truck segment has been divided into two, namely the 7.5 to 10 ten segments and the 10 to 14-ton segment. The 7.5 segment took a hike from 29 to 31% over the period from 2013 to 2014. Parallelly, 10 to 14-ton segment has taken a hit from 71% to 69% over the same time.

Rigid Haulage and Tractor segment:

One very alarming finding that we stumbled on is the stark difference between the 2013 and 2014 sales of rigid haulage and tractor. Both rigid haulage and the tractor segment have dropped by an exorbitant 90%.

Rigid haulage:

The market share is divided over 3 categories in the rigid haulage segment. The 16.2 ton, the 25 ton and the 31-ton segments. The 16.2-ton segment saw a 4% reduction in market share from 2013 to 2014. The 25-ton segment has maintained a constant 25% over the sale period. Finally, the 31-ton segment has seen a 4% hike to reach 33% of the market in 2014.

Tractor Segment:

The tractor segment is also categorized into three for ease of analysis of market share. The 35-ton category has dropped its market share from 33% to 27% from 2013 to 2014. The 40 to 49-ton category has seen a 5% increase to reach 69% in the sale time. Last but not the least, the >49 tons seem to be constant in their market share at 4.7%.

 

 

 

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