Mis-managed Commercials and its impact on Automobile Sales

Hyundai-i10 ACG Assessment

Advertisements or Commercials through various medium is an important tool for any product promotion. It gives a perfect chance to inform the target customers about products features and its benefits.

I got a chance to go through ‘ACG Ad Strategy Analysis’, which is a study on current advertising strategy of all verticals of automobile industry citing parameters like sales, brands, customer perception, product life cycle, budget, product position, competitive landscape etc.  for various countries like India, China, Europe, Latin America and NAFTA and Middle East.  This article is a snapshot from the report which address the area of celebrity involvement in automobile branding and its impact on end customer and sales.
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