In November 2014, Maruti Suzuki has shown positive sales growth in Cars, Multi Utility Vehicle and Vans.This trend expected to be continue with launch of Alto K10 and Ciaz. New product launch and product up gradation is the key strategy to keep it market leader position in passenger vehicle segment. Maruti is aligned with our latest article on "Automotive Business planning and Product life cycle". This approach is beneficial for all verticals of Automotive industry. Domestic sales grew slightly by 17% for Nov 2014 at 100,024 units against 85,509 units sold in November 2013. The exports for the month growth by 52% with 10,123 units against 6,630 units for November 2013.
The Cumulative sales for April to Nov period of FY 2014-15 stood at 835,912 units against 739,246 units sold during the same period of previous year, registering 13% growth. Domestic sales for the period in review were 755,423 units which grew by 13% as compared to the same period of FY 2013-14.
There is new trend in Indian car Industry, Small car segment is shifting towards mid size, Maruti small segment has registered 8% de growth and 13.9% growth in Economy compact segment.
Sales for Cars during April to November period of FY 2014-15 registered 11% growth against the same period of previous fiscal. Sales of Van segment grew by 31% while Utility Vehicles/MUV registered 11% growth for April-November period of FY 2014-15 against same period of previous year.
Alto K10 could make some positive impact on sales of Small car segment
Alto and Wagan R sales is almost flat. Ciaz is giving excellent support to increased it s sales.
– Updated verison of Alto K10 launched with new features and looks, better space and 15 % higher fuel efficiency along with Auto gear shift introduced, 6 trim levels. It is available in CNG version also to capture more market share in small car segment.
Alto K10 price range:
– Flagship model Wagon R crosses 15 lakh sales mark. Maruti always make and upgrades its products range. This approach always keep it as a market leader position. The flag ship model need to be in the market with its original product brand. However still there should be proper replacement always keep ready as per product life cycle concept.
Sales of Wagon R model has increased since its launched but the growth is coming down.
Wagon R is having 998cc K-series engine, power of 68PS@6200 rpm, torque of 90 Nm /3500 rpm and a mileage of 20.5 km/l in petrol, 26.6km/kg in CNG as per CMVR 1989 rule.
To read Maruti Suzuki October Sales 2014, click here
Source: ACG, Maruti Suzuki