In December 2014, Maruti Suzuki increased its sales from 86,613 in December 2013 units to 98,109 units. Hyundai, Mahindra & Mahindra,Honda, Tata Motors, Toyota, Volkswagen, Nissan, Fiat, Isuzu have increased their sales in December 2014 compare to December 2013.
Maruti Suzuki kept its market leader position with 46% market share. Maruti is having strong product portfolio in small car segment. Its flagship product like Swift, Wagon R, Ertiga are giving good support to company sales and market share. New Swift is well accepted by market and received good response for its new features. Hyundai market share 15%, it is also having some flagship product like Hyundai i10, i20. Mahindra and Mahindra market share around 8.6%. Mahindra & Mahindra is having strong grip in SUV, MUV segment with product like Bolero, Scorpio, XUV. These are top three OEMs in December month 2014. Isuzu has entered new segment of Mini truck. This segment will have double digit growth in next few years. It could have a multiple application.
Maruti sold 81,564 cars in December 2014, 8.409 units more than December 2013. Hyundai Motors increased its sale from 4,109 units in December 2014.
Maruti Suzuki lost around 2% market share in car segment. Its sedan car ciaz is expected to pick some momentum in this year. Honda gained around 4% market share with excellent performance by Honda city and Amaze, Tata with strong performance by Tata ZEST helped to increase 4.9% to 6.5 market share. Toyota, Volkswagen registered flat market share.
Mahindra and Mahindra is having strong portfolio segment. Bolero, XUV 500, Scorpio are the flagship products of Mahindra. Toyota Fortuna and Toyota Innova are leading products in SUV and MUV segment. Ford EcoSport, Nissan Terrano, Renualt Duster are another American and European leading product in this segment.
In January 2014 160,289 Car sold compare 173,449 vehicles in January 2013. By end of the year this de growth convert into growth of 15% compare to December 2013. Maximum sales happened in the month of March including primary and Secondary sales.
MUV/SUV Market Overview:
September and October were the registered maximum sales in SUV and MUV segment due to festive season in India. This segment noted around 7.6% growth n December 2014 compare to December 2013. In year 2014, we have seen some customer buying changes in this segment. In some cities Innova customers started to compare with Ertiga, this change is increasing in year 2014.
In Brand awareness also Nissan Terrano promoted heavily compare to Renault Duster. Scorpio has promoted in a big way compare to XUV and Mahindra Quanto.
Van Market Overview:
To Read November 2014 car market analysis.
Source: Autobei, SIAM
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