Hyundai Motor India sales report and update of April 2016.
Hyundai Motor India notice growth of 9.7% in Domestic market sales where there is decline of 6.5% in exports in the month of April 2016. Over all 5.7% growth is shown by Hyundai Motors in compare to same month last year 2015.
Hyundai Motor India Cummulative Sales shown growth of 5.66% in FY April 2016
Hyundai launched ‘Indian Car of the Year – JAI HO’ Integrated Marketing Campaign
Hyundai Motor India, the country’s largest auto exporter and the second largest car manufacturer has launched integrated “JAI HO” campaign celebrating the three successive Indian Car of the Year award winners – Grand i10 (2014), Elite i20 (2015) and Creta (2016).
Hyundai’s Modern Premium products continue to add ‘Brilliant Moments’ in the lives of customers with its aspirational and premium value offerings. The ‘JAI HO’ campaign highlights and celebrates Hyundai as a new age modern premium brand that meets and exceeds the aspirations of Indian customers. The 3600 outreach program will utilize print, TV, radio and digital medium for announcement, engagement and reaffirmation of Hyundai’s success for the ICOTY Hat trick winner products.
Announcing the campaign, Mr Y K Koo MD & CEO, HMIL, said, “The ‘JAI HO’ campaign symbolizes Hyundai’s commitment to Indian customers by offering our Indian Car of the Year products with high standards of quality, durability and reliability. This campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. We are humbled by the overwhelming response and appreciation received from the customers and media.”
Launched in 2014, Hyundai Grand i10 became trend setter in the compact segment with over 300,000 happy customers. Elite i20 created a new benchmark in the premium compact segment and became the most aspired brand of India Youth. With a market share of 36 percent and sales of over 180,000 units, today Elite i20 is the market leader and the first choice of India Youth. While, The Perfect SUV – CRETA continues to ride the wave of consumer affection recording 100,000 bookings in just over 8 months of its launch.
‘Miles & Smiles Rally 2016’ organized under ‘Experience Hyundai’ programme in Chandigarh
Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter organized a Miles and Smiles Rally 2016 for Grand i10 customers in Chandigarh on Sunday, 24th April 2016 under ‘Experience Hyundai’ programme. Covering a total distance of approximately 117 kms, the rally was flagged off from, Hotel The Lalit and culminated at the same point. Sponsored by the Indian Oil Corporation, the rally saw an overwhelming response with as many as 68 Hyundai Grand i10 cars. 250 customers participated with their families.
This year Hyundai organised the ‘Miles & Smiles Rally’ with an aim to help Grand i10 customers to acquaint themselves better with their car, learn the techniques of fuel efficient driving, calculate the mileage per litre and also win exciting prizes in the process. Grand i10 is a trendsetter in the hatchback segment defining Hyundai’s automotive excellence in India and has also won many awards including the prestigious Indian Car of the Year 2014.
The rally is a special initiative of HMIL to create awareness about the judicious use of scarce fossil fuels and considering fluctuating prices of fuel, this activity will promote fuel efficient driving habits among Hyundai customers.
Speaking on the Miles & Smiles Rally, Mr. Rakesh Srivastava, Senior VP – Sales & Marketing, HMIL, said, “Hyundai being a customer centric organization, consistently organizes engagement activities under ‘Experience Hyundai’ programme. We are overwhelmed with the participation of Grand i10 customers in the Miles and Smiles Rally 2016 in Chandigarh. Hyundai is the most loved New Age brand and with these initiatives we connect with our customers and educate them on fuel efficient driving practices.”
The rally began with an interesting presentation on fuel efficient driving techniques and road safety, after which the participants tanked up at a nearby IOCL filling station. The tanks were sealed after the fuelling and no one was allowed to refuel during the rally. The odometer readings were noted by the organizers and the trip meter was set to ‘zero’.
After the flag off, the participants drove on the pre-determined route then taking a U-turn before Ambala Cantt to the IOCL filling station and refuelling was done. The amount of fuel consumed was measured and the participant who had used the minimum amount of fuel was declared winner. Prizes included a cash award of Rs. 15,000 for the winner, and Rs. 10,000 and Rs 5,000 for the first and second runners-up respectively in each category (petrol and diesel). The afternoon was as exciting as the morning with plenty of fun activities, games and prizes for the customers.
Hyundai Motor India introduces First in Segment Automatic Transmission in Creta Petrol
Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter today announced that it has introduced first in segment Creta Petrol automatic variant (SX+) augmenting the overwhelming response to the most loved Indian Car of the Year.
Hyundai Creta – The Perfect SUV, has been a stellar success for Hyundai since its launch, racing to 100,000 bookings within eight months and has been the most awarded car of 2016 winning 26 awards including the prestigious “Indian Car of The Year -2016”.
Announcing the launch of the automatic variants, Mr Rakesh Srivastava, Sr VP – Sales & Marketing, HMIL, said, “Hyundai Motor India has witnessed tremendous success with the CRETA- The Perfect SUV. Introducing the new variant of automatic transmission in Creta showcases Hyundai’s commitment to providing products based on customers wants and building the relationship as a customer centric company towards ensuring customers delight. With safety as our priority we have also introduced Dual Airbags as standard across all Creta variants. The new Automatic variants and enhanced safety features will be instrumental in achieving our aim to be the most preferred car manufacturer in India.”
Hyundai has also introduced the dual airbags as standard across all trims for Creta. The Creta Petrol (SX+) Automatic will offer refined driving pleasure along with high fuel efficiency. This new variant is equipped with AVN, projector headlamps with LED positioning, rear parking camera and sensors, smart key with push button, Chrome O/S door handle, Shark fin antenna, child seat anchor, 17” diamond cut alloys, a leather wrap on steering wheel and fully automatic temperature control.
Creta has created a completely new segment in the Indian automobile industry. It is exported to over 85 countries and with its signature design language, the Fluidic Sculpture 2.0 Creta has set a trend for future SUV’s manufactured by Hyundai.