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How Yamaha overtakes Suzuki in Scooter segment Yamaha Product Strategy Analysis

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Yamaha overtakes Suzuki in Scooter segment in FY 2016

It is interesting to see How Yamaha overtakes Suzuki in Scooter segmentIn FY 2016, Yamaha is loosing its grip in Bike segment but it overtakes Suzuki scooter segment in FY 2016. Yamaha Fascino launched in May 2015 in India. Its price is lower than Suzuki Access and claiming better mileage.

Indian Scooter market overview FY 2016

Yamaha focus on key buying habits of Indian customer Price, Stylish, Seat Comfort and Mileage. Better position of these two parameter helped this product to sale more than Suzuki Access 125. Its stylish look attaract female buyers. By combining all major buying parameter made perfect choice for Indian customers.

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