The month of May 2013 saw Honda Cars India Limited as they registered the highest ever monthly sales in Indian market. A total of 11,342 units were sold in May 2013 as against 10,334 units in May 2012 recording a growth of 9.8%. The achievement is propelled by the amazing performance of newly launched sedan Amaze.
On the occasion Mr. Jnaneswar Sen, Sr. Vice President – Marketing & Sales, Honda Cars India Ltd. commended that, “We have started the financial year on a good note and would look to build on this positive trend in our new phase of growth in the country. Our success can be attributed to our attractive product portfolio and Honda brand promise of technology, performance and efficiency. We expanded our operating universe with the new Honda Amaze which continues to receive great response from the first time buyers and consumers looking for a family car.”
It has to be said that Honda had introduced Amaze in great style which rewarded them with 53% of their monthly sales. The stage is thus set for Amaze to build up on this success in the Indian Car Market for the coming months. City is also selling in good numbers and the new improved Brio is also climbing up the ladder.
Honda has also exported 738 vehicles in the month of May 2013, thus taking their cumulative figure to 12,080 for the month. The April-May sales stood at 19,830 units for the fiscal year 2013-14 where a positive growth of 14% is registered as against the same period previous fiscal.
Source : Company, ACG