European car market has given positive sign since beginning of 2015. European passenger car registrations noted growth for the eighteenth consecutive month of 7.3%. All major countries shown positively.Spain was struggling economy in Europe from long time but now it also contributed with highest growth of +26.1%, Italy, UK posting double-digit growth.
Germany is biggest market in Europe, it also biggest market for luxury cars in Europe.However there is no measurableshift or changes in market share.
Volkswagen,PSA,Ford,Fiat group.BMW,Daimler, Toyota, Nissan registered significants growth in Feb 2015.
Volswagen, Renault,BMW, Nissan has registered positive growth. American and Japaneses, Koream brands are struggling.
European buying behavior preference to have local made brand like French people like to have French brand like PSA, Peugeot, German customer like to German made like VOlkswagen, Daimler, BMW brands. Central Europe is dominated by German and French brand.